SEO & GEO Specialist

Job Overview

We are looking for a results-driven SEO & Digital Marketing Specialist to enhance our online presence through effective SEO strategies, GEO/local search optimization, and social media management. The ideal candidate will have a strong analytical mindset, hands-on experience with industry tools, and the ability to drive measurable growth across digital channels.

Key Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic
• Drive GEO/local search optimization and manage Google Business Profile
• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize website content, metadata, internal linking, landing pages, and blogs
• Manage social media calendars, content planning, captions, and scheduling
• Track and analyze SEO, website, and social media KPIs to drive performance improvements

• Coordinate with developers and content teams for SEO implementation (WordPress/Shopify)
• Monitor site health, indexing, crawling issues using Search Console and related tools
• Maintain brand consistency across social platforms (LinkedIn, Instagram, Facebook, X)
• Recommend strategies to improve engagement, conversion, and content effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business, Computer Science, or related field
• Relevant certifications in SEO, Google Analytics, or Digital Marketing are a plus
• Strong portfolio demonstrating measurable growth outcomes

• 3–5 years of hands-on experience in SEO, digital marketing, and social media management
• Strong expertise in technical SEO, GEO/local SEO, and content optimization
• Experience in agency, startup, or tech-driven environments preferred

Technical Skills

• Tools: Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog
• CMS Platforms: WordPress, Shopify
• Strong understanding of SEO best practices, reporting, and analytics