Regional Sales Manager - Central

Job Overview:

We are looking for a dynamic and experienced Regional Sales Manager to drive business growth in the energy storage and battery solutions sector. The role will focus on Residential ESS, Commercial & Industrial ESS, Telecom Backup & UPS Systems, and Lead-Acid Replacement Batteries, while developing relationships with dealers, distributors, installers, EPC contractors, and B2B customers. The ideal candidate will drive new business, expand market presence, manage sales channels, and achieve sales targets through effective fieldwork and market development.

Job Responsibilities:

• Conduct regular field visits to identify and engage potential dealers, distributors, installers, EPC contractors, system integrators, and B2B customers.
• Generate qualified leads across the residential, commercial, industrial, telecom, and backup power sectors and ensure timely follow-up until closure.
• Develop and maintain an accurate sales pipeline and coordinate with the sales team to prepare quotations and commercial proposals.
• Build and maintain strong relationships with dealers, distributors, installers, EPC contractors, and channel partners.
• Promote and sell energy storage and battery solutions, including Residential ESS, Commercial & Industrial ESS, Telecom Backup & UPS Systems, and Lead-Acid Replacement Batteries.
• Provide customers and channel partners with product information and basic technical guidance, while coordinating with the technical and after-sales teams when required.
• Identify customer requirements and recommend suitable battery and energy storage solutions based on application and project needs.
• Monitor competitor activities, including products, pricing, promotions, distribution networks, and market trends, and share insights with management.
• Execute local marketing and brand awareness activities, including product demonstrations, dealer meetings, exhibitions, trade fairs, and promotional campaigns.
• Identify new business opportunities, target markets, strategic accounts, and potential channel partners to expand market presence.
• Coordinate with technical and after-sales teams to ensure a smooth customer experience from lead generation through post-sales support.
• Prepare weekly and monthly sales, pipeline, and market reports with performance updates and actionable recommendations.
• Lead, train, and supervise the field sales team, monitor KPIs, and ensure alignment with sales and business objectives.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, Electrical Engineering, Electronics Engineering, Energy Systems, or a related discipline.
• Minimum 5 years of relevant experience in energy storage, battery solutions, solar/renewable energy, B2B sales, or channel sales.
• Strong understanding of Battery Energy Storage Systems (BESS/ESS), lithium batteries, backup power solutions, and related applications.
• Experience working with dealers, distributors, installers, EPC contractors, system integrators, or B2B customers.
• Strong understanding of the local energy storage and renewable energy market.
• Proven experience in sales team leadership, channel development, and achieving sales targets.
• Excellent communication, negotiation, presentation, and relationship management skills.
• Self-motivated, target-driven, and willing to travel extensively for field activities.

Location: Lahore, Pakistan