Sr. Marketing Executive

Job Overview:
We are looking for Senior Marketing Executive for our head office who will plan and execute marketing campaigns, conduct market research and competitor analysis, and enhance brand visibility. The role includes collaborating with teams and vendors, managing marketing assets, supporting website updates, and analyzing campaign performance to drive growth.

Responsibilities:

• Conduct market research, competitor analysis, and identify growth opportunities to inform strategy.
  
• Prepare monthly and quarterly marketing reports for senior management.
• Track competitors brand presence, media activity, and campaigns.
• Design, execute, and monitor integrated marketing campaigns across digital and traditional platforms.
• Ensure campaigns are delivered on time and achieve targeted ROI.
• Maintain campaign calendars, activity trackers, and follow up on pending tasks.
• Enhance brand visibility and reputation through storytelling and effective brand communication.
• Collaborate with internal teams, PR agencies, and vendors to ensure consistent messaging across channels.
• Support website updates including homepage, product pages, banners, and news features.
• Analyze marketing campaign performance using analytics tools and provide actionable insights.
• Implement minor SEO suggestions and coordinate with developers for enhancements.
• Manage production, printing, and logistics of marketing materials, including diaries, calendars, and sales collateral.
• Attend inter-department meetings and provide updates on marketing activities.
• Organize and maintain marketing assets, templates, and brand guidelines.

Qualification & Experience:

• BB / MBA in Marketing or related field
• 4 to 6 years of relevant work experience in marketing and brand management
• Proficiency in MS Suite, Google Suite, Canva, and other marketing tools

Location: Green fort 2, Lahore