About the job Growth (GTM)
Contractor, (165 hours per month), long-term.
Focus: You own Profitable Media's own client acquisition, end to end. You define the go-to-market (offer, positioning, and messaging), then build the engine that brings clients in through partnerships, affiliates, and the networks our buyers already trust. This is a growth-and-partnerships seat. Content supports the motion; it is not the heart of it.
You do the work and you lead the work: hands-on execution now, and leading execution as the team grows under you. This is not pure strategy. We are not looking for someone to hand us a plan and manage from a distance; we are looking for someone who builds it themselves and owns the outcome.
Why this seat exists
For ~16 years we've grown almost entirely on word-of-mouth. Our fulfillment is strong; our lead generation is weak. Our buyers are 7-8 figure info-product and creator businesses that need serious technical and growth infrastructure, and they don't buy from a banner or a feed. They buy on trust, through partners, affiliates, and the rooms they already sit in. This person builds the acquisition engine we've never had.
Why now
We've tried to make ads work for years. They haven't; cold spend brings the wrong-sized clients. Word-of-mouth doesn't scale on demand. The one channel that consistently works for us is partnerships. It's time to build that deliberately, and to build the affiliate and network motion around it, with someone who has done it before for a business like ours.
What you own
You own five things. Nothing else lands on your plate.
The GTM foundation: offer, positioning, messaging. You sharpen how we package and pitch what we do, so a 7-8 figure info-product instantly understands why they need us. You own the acquisition-facing narrative and how we go to market. (Company direction, pricing, and budget stay with the founders; you shape everything that turns attention into a booked call.)
Partnerships & affiliates: your highest-leverage channel. You find people who serve info-product / creator / membership founders but don't compete with us (media buyers, agencies, platforms, affiliates), and you build the deals. You recruit partners, set terms, and pay on closed business. You build and run an affiliate / referral program from scratch.
Networks & borrowed audience. You get us into the mentorship groups, masterminds, communities, podcasts, and events where our buyers already are. You treat each as a channel: test, measure, scale what pays back.
Content: as support, not the heart. You use content to build authority and feed partnerships. You direct it (writers and contractors) and use it instrumentally; you do not have to be the writer.
The pipeline and the numbers. You turn all of it into booked, qualified sales calls, and you own the funnel from first touch to a call that shows up. You report booked calls, cost per booked call, and show rate every week, with what you'll change next.
What success looks like
The whole job is one number: new MRR, sustained, roughly one new mid-size client per month (about $6,500 MRR). The seat is funded from day one, so every dollar you bring in is upside. A partnerships-and-affiliate motion is a build, not a switch, but we move fast and the ramp is aggressive. We expect real momentum in the first 30 days, not a warm-up quarter.
The ramp
By the end of month 1: offer, positioning, and messaging are locked. The affiliate / partner program is structured and the first partner conversations are already live.
By month 2: first partners and affiliates signed and sending leads. First qualified sales calls booked.
By month 3: first new clients landing from the motion; the engine is producing pipeline you can measure.
By month 4: at or near full run rate: $6,500+ new MRR per month, sustained, across a healthy mix of partners, affiliates, and network / earned reach.
Leading indicators (tracked weekly)
Active referral / affiliate partners sending leads.
Qualified sales calls booked per month.
Live partnership / network / podcast placements, and which paid back.
Cost per booked call and show rate, trending the right way.
Weekly reporting we can trust without checking your math.
Must-haves
You've built it before. You have personally built and run an affiliate or partnership program that produced revenue for an info-product, course, coaching, membership, or creator business (or a company that sells to them). Booked business, not impressions.
You do the execution AND you lead it. Strategist and executor, in that order of importance: you personally do the work now, and you lead the execution as we add people under you. You build it yourself with a lean team; you don't hand over a plan and blame others for execution. This is not pure strategy work. It lands on you and the number is yours.
You know this ICP. You understand how creators and info-product founders think, talk, and buy, and you can get into the networks where they already are.
You can define go-to-market. Offer, positioning, and messaging for acquisition, not just running tactics someone else scoped.
Strong professional English and you represent us well in partner conversations.
You could do this on performance. Once the offer is set, an A-player says yes, because they know they can deliver.
Nice-to-haves
Built an affiliate/partner program inside the info-product / creator ecosystem or with other media agency.
Background in B2B services or agency go-to-market.
Ran partnerships / BD, or hosted a community or podcast.
Comfortable using content (newsletter, SEO, social) as a growth lever and directing writers.
Know your way around GoHighLevel or a similar stack.
What this role is not
It is not a content-first / writer seat. Content supports the motion; it is not the core.
It is not a paid-ads seat. Cold Google and Meta spend hasn't worked for us; that's not the bet.
It is not a pure strategy seat. You must do the execution and lead it, and own the number. No throwing plans over the wall for someone else to run.
It is not client work. You market Profitable Media, not our clients.
The path
This starts as a team of one, on purpose, as a contractor. Prove the engine works and the cost numbers hold, and we build under you: an SDR first, then sales, then more. If you want to build and run a growth team over time, this is that seat.