About the job Media Buyer
About the Role
We are hiring a performance-focused Media Buyer to manage and scale paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate has experience working with service-based B2C clients, with a strong focus on local lead generation and measurable ROI.
You will be responsible for campaign execution, daily optimization, performance tracking, and collaboration with our internal team.
This is a contract role requiring a minimum of 5 hours of daily overlap with the PST timezone.
Responsibilities
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Set up, manage, and optimize Google Ads (Search, Display, Performance Max) and Meta Ads campaigns
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Generate high-quality leads through local targeting and conversion-focused tactics
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Write ad copy, manage budgets, and implement A/B testing
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Track key metrics including CPL, CTR, and conversion rates
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Build and deliver performance reports with actionable insights
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Collaborate with funnel, CRO, and analytics team members
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Contribute to both client campaigns and internal growth initiatives
Requirements
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3+ years of experience with Google Ads (Search, Display, Local)
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2+ years of experience with Meta Ads (Facebook/Instagram lead generation)
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Proven track record managing lead generation campaigns for service-based B2C businesses (e.g. windows, roofing, HVAC, cleaning, home improvement)
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Experience with GA4, Google Tag Manager, Meta Pixel, and attribution tracking
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Strong understanding of local lead generation strategies and performance optimization
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Minimum 4 hours daily availability within the PST timezone
Nice to Have
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Experience with GoHighLevel, Unbounce, or CallRail
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Familiarity with Performance Max campaigns
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Agency background or experience managing multiple accounts