Sales Manager Croatia

Sales Manager

Join a leading marketer and brand builder of premium spirits in the Adriatic region, combining globally established brands with strong local market expertise and a portfolio that includes proprietary premium products.
With a mission to harmonize global brand excellence with deep local consumer and market insights, the company consistently creates sustainable value for its partners, customers, and consumers.

We are seeking an ambitious and results-driven Sales Manager to lead sales efforts and drive sustainable growth across Croatia. In this role, you will develop and execute sales strategy, manage key accounts, and inspire a high-performing team—while collaborating closely with Marketing, Finance, and Logistics.

Key Responsibilities:

• Sales Strategy Execution
  Develop and execute annual sales and revenue plans aligned with company objectives and supplier agreements. Set clear sales targets and forecasts, monitor performance, and drive profitability and operational excellence.
• Team Leadership & Performance
  Recruit, mentor, and motivate a multi-channel sales team. Define KPI-based targets for each team member, conduct regular performance reviews, and foster a collaborative, high-accountability culture.
• Key Account Management
  Prepare and negotiate cooperation agreements and commercial terms with major clients. Build and maintain strong relationships with key accounts and partners to maximize revenue and customer satisfaction.
• Cross-Functional Collaboration
  Work closely with Finance, Marketing, and Logistics teams to align sales plans with trade marketing initiatives and financial targets. Ensure seamless coordination on marketing campaigns, budgeting, and reporting across channels.
• Trade Marketing & Commercial Planning
  Partner with brand and trade marketing teams to design and execute promotional plans. Oversee trade marketing activities and events to reinforce brand presence and sales objectives. Coordinate sales and trade budgets to support channel growth.
• Business Development & Market Analysis
  Identify new business opportunities and analyze market and industry trends. Conduct regular market visits and customer analyses, recommending strategic actions and process improvements to enhance market performance and customer satisfaction.

Qualifications

• Education
  Bachelors degree in Business Administration, Economics, Marketing, or a related field.
• Experience
  Minimum 7 years of progressive sales management experience, ideally within FMCG, beverages, large-scale distribution, or wholesale environments. Proven track record of achieving sales targets and driving growth through effective leadership.
• Skills
  Strong strategic, analytical, and commercial acumen. Excellent leadership, communication, and negotiation skills.
• Technical
  Advanced proficiency in data analysis and budgeting, with hands-on experience using Excel and ERP/CRM systems.
• Attributes
  High integrity, initiative, ownership mindset, and strong results orientation.

Join a company that builds brands, shapes markets, and bridges global excellence with local insight.