Modern Trade Channel Manager

Join a growing international FMCG organization recognized for building strong consumer brands and maintaining long-term partnerships with leading retail chains across the region.

Operating in a structured, performance-driven environment, the company is strengthening its commercial organization to support further channel development and sustainable growth.

We are looking for a Modern Trade Channel Manager who will be responsible for commercial execution, key account development, and leading a channel sales team within the modern retail channel, working closely with the Sales Manager and cross-functional departments.

Key Responsibilities

Channel Sales Execution

• Implement annual and quarterly sales plans aligned with overall commercial strategy
• Monitor sales targets, trade investments, and performance indicators
• Support revenue and margin growth within the assigned channel

Key Account Development

• Manage relationships with major retail partners
• Prepare and support commercial negotiations and cooperation agreements
• Ensure execution of agreed trade conditions, listings, and promotional activities

Team Leadership & Performance

• Lead, coach, and develop a team of Key Account / Sales Representatives
• Define individual KPIs and monitor performance through regular reviews
• Foster a collaborative, accountable, and results-oriented team culture

Trade & Commercial Planning

• Coordinate trade marketing initiatives, in-store activations, and promotional calendars
• Monitor channel budgets and trade spend efficiency
• Collaborate with Marketing and Finance to align forecasts and campaign execution

Cross-Functional Collaboration

• Work closely with the Sales Manager, Marketing, Supply Chain, and Finance teams
• Support product launches and seasonal planning activities
• Ensure effective communication and coordination across departments

Market Monitoring & Reporting

• Track competitor activities, pricing, and customer trends
• Prepare structured sales and performance reports
• Provide insights and improvement recommendations based on data analysis

Qualifications

Education

• Bachelors degree in Business, Economics, Marketing, or a related field

Experience

• 3–6+ years of experience in FMCG, retail, or distribution sales environments
• Proven exposure to Modern Trade / Key Account Management
• Experience in managing or mentoring a small sales team is an advantage

Skills

• Strong commercial and analytical mindset
• Advanced negotiation and communication skills
• Proficiency in Excel and CRM / ERP systems
• Ability to manage multiple priorities in a fast-paced environment

Personal Attributes

• Ownership mindset and accountability
• Structured, performance-driven approach
• Collaborative and solution-oriented attitude
• High level of integrity and professionalism