Head of Sales

About the Company

Our client is a well-established industrial manufacturing and installation business specializing in high-quality technical solutions for residential, commercial, and infrastructure applications. The company combines engineering expertise, production capabilities, and tailored project delivery, and is recognized for reliability, craftsmanship, and long-term client partnerships.

As part of its continued growth and professionalization journey, the organization is strengthening its commercial leadership to unlock new market opportunities and scale its revenue base domestically and across selected export markets.

Role Purpose

The Head of Sales will define, lead, and execute the commercial growth strategy of the organization. This is a pivotal leadership role responsible for transforming a technically strong, relationship-driven sales approach into a structured, scalable, and performance-oriented commercial function.

The role requires a leader who can operate both strategically and hands-on, building a modern sales organization while actively driving key business opportunities in the market.

Key Responsibilities

Commercial Strategy & Growth

• Develop and execute a comprehensive sales strategy across B2B, B2C, and project-based channels
• Identify and pursue new market opportunities domestically and in selected international markets
• Drive sustainable revenue growth and margin improvement
• Position the company competitively within a technical, solution-based industry

Sales Organization Development

• Build, structure, and lead a high-performing sales team
• Define clear roles, KPIs, territories, and performance frameworks
• Implement disciplined pipeline management, forecasting, and reporting processes
• Foster a strong accountability and performance-driven sales culture

Key Account & Project Sales

• Manage and expand relationships with strategic customers and partners
• Lead complex, solution-based sales cycles including tenders and large projects
• Ensure strong alignment between sales, production, engineering, and installation teams

Market Development

• Strengthen market presence and brand positioning in core and adjacent markets
• Develop relationships with developers, contractors, architects, and institutional clients
• Translate market insights into actionable commercial and product improvements

Cross-functional Collaboration

• Work closely with operations, production, and technical teams to ensure delivery feasibility and customer satisfaction
• Collaborate with marketing to improve lead generation and market visibility

Candidate Profile

Experience

• 7–15 years of experience in sales and commercial leadership roles
• Strong background in technical sales, construction-related industries, industrial products, or B2B project environments
• Proven track record of building or transforming sales organizations
• Experience managing complex, solution-based sales cycles

Competencies

• Strong commercial and strategic thinking
• Ability to build structure in less formalized sales environments
• Leadership presence with ability to inspire and develop teams
• Excellent negotiation and stakeholder management skills
• Strong execution discipline with KPI-driven mindset

Education

• University degree in Business, Engineering, Economics, or related field (MBA is a plus)

Leadership Profile

• Results Orientation: Proven ability to deliver measurable commercial growth
• Strategic Agility: Able to translate market dynamics into actionable strategy
• Builds Talent: Develops strong, accountable sales teams
• Customer Centricity: Deep understanding of solution selling and client needs
• Change Leadership: Capable of structuring and scaling commercial functions

Opportunity

• Strategic executive leadership role with direct impact on company growth
• Opportunity to shape and professionalize the entire sales organization
• High degree of autonomy and ownership
• Exposure to both domestic and international markets
• Strong alignment with production and engineering-driven value creation

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