Regional Sales Manager Slovenia & Croatia

We are exclusively retained by a respected international player in the branded consumer health and wellness sector, renowned for its commitment to premium health care solutions and a strong science-based brand ethos. The company operates with a clear vision to elevate personal health and hygiene through education, innovation, and close collaboration with healthcare professionals and retail partners.

To support continued growth, we are seeking to appoint a Regional Sales Manager responsible for Slovenia and Croatia. This role is ideal for a commercially driven, people-oriented leader who thrives in health-focused retail and pharmacy environments, and who is passionate about building, coaching, and empowering teams.

This is a high-impact, field-driven position combining strategic commercial leadership with hands-on execution in pharmacy, wellness, and selective FMCG distribution channels. The ideal candidate brings a sharp commercial mindset, strong market insight, and a passion for fostering customer-centric, high-performing teams.

Key Responsibilities

• Lead and drive sales activities across Slovenia and Croatia, focusing on pharmacy, health retail, and selective FMCG channels.
• Shape and implement growth-oriented commercial strategies aligned with market trends, consumer behavior, and channel-specific dynamics.
• Build, lead, and develop a high-performing field sales team, ensuring strong execution, coaching, and continuous capability building across borders.
• Develop and maintain trusted commercial partnerships with pharmacy chains, distributors, retail buyers, and health-focused stakeholders.
• Track competitor activity and market shifts, ensuring responsive go-to-market strategies.
• Collaborate with marketing and trade activation teams to support brand visibility, sell-out activities, and in-store excellence.
• Foster a performance culture based on accountability, trust, and knowledge sharing.

Candidate Profile

• Proven experience in sales leadership within consumer health, premium FMCG or wellness-related industries, ideally in regional or multi-country settings.
• Deep familiarity with pharmacy and health retail dynamics, including distributor relationships and in-store activation models.
• Skilled in building, coaching, and managing field sales teams across different countries and cultures.
• Strong strategic thinking paired with operational discipline and hands-on attitude.
• Fluent in Slovenian and Croatian; English proficiency is essential for cross-border and corporate interactions.
• Flexibility and willingness to travel regularly across the assigned territory.

Leadership & Coaching Competencies

• Team Leadership & Coaching: Builds engaged, accountable sales teams through development and support.
• Strategic Execution: Turns high-level goals into actionable and measurable sales plans.
• Influencing Skills: Builds credibility with partners, stakeholders, and customers alike.
• Resilience & Flexibility: Navigates change and competition with agility and focus.

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