KOL Specialist Freelancer

ONA Indonesia, an affiliate company of Destination Group, is a personal care electronics brand dedicated to serving the needs of digital-savvy modern individuals. With a vision to become a celebrated local brand with international reach, we have made waves with our first hero product, a high-speed hairdryer that quickly went viral. Our commitment to innovation and quality sets us apart as we continue to bring cutting-edge, high-quality electronic devices for our discerning customers.

Key Responsibilities

• Plan, execute, and manage end-to-end KOL and influencer campaigns across platforms (TikTok, Instagram, etc.)
• Source, evaluate, and maintain relationships with KOLs, creators, and talent agencies.
• Negotiate collaboration terms, deliverables, timelines, and usage rights.
• Monitor KOL content performance including reach, engagement, conversion, and ROI.
• Coordinate product seeding, briefing, content review, and posting schedules.
• Ensure KOL content aligns with brand guidelines, campaign objectives, and beauty regulations.
• Track industry trends, competitor KOL strategies, and emerging creators.

Requirements

• 2–3 years of experience in KOL management, influencer marketing, or a related role. 
• Prior experience in the beauty industry is highly preferred. 
• Strong understanding of influencer ecosystems on TikTok and Instagram. 
• Experience managing multiple KOLs and campaigns simultaneously. 
• Good negotiation, communication, and relationship management skills. 
• Organized, detail-oriented, and comfortable working in a fast-paced environment.