Digital Marketing Specialist (Remote | LATAM Only)

Digital Marketing Specialist

Content, Strategy & Execution (Remote | LATAM Only)

Summary:

Were looking for a creative, organized, and systems-savvy Digital Marketing Specialist to join a fast-paced, U.S.-based company. This is more than a support roleyoull be an integral part of a small, agile team shaping marketing strategies and executing content with impact.

Youll manage digital calendars, craft campaigns, build branded visuals, and track resultswhile also contributing to the agencys own brand presence. If youre passionate about food, hospitality, content, and marketing systems, this role offers the perfect mix of creativity and structure.

Why This Role is Unique:

Full-Scope Involvement: From social posts and newsletters to ads, events, and analytics.
High Exposure: Work directly with the agency founder and help shape the agencys identity.
Creativity + Execution: A place to bring big ideas to life while managing details like a pro.

Core Responsibilities:

Content Coordination & Execution

• Manage and schedule social media posts using tools like Later or Buffer

• Build and send email newsletters via Mailchimp, Klaviyo, or similar platforms

• Maintain organized content calendars across client accounts (social, email, events)

• Respond to and organize customer reviews (Google, Yelp, Facebook)

Campaign Support & Performance

• Assist with the setup and optimization of Google and Meta Ads campaigns

• Track campaign performance and organize insights in Google Sheets

• Create basic branded visuals (social posts, banners, headers) in Canva

• Support light website edits using Squarespace or CMS platforms

Internal Marketing & Storytelling

• Write and edit content for the agency (LinkedIn, blog posts, email updates)

• Assist with event logistics and internal promotions

• Participate in agency video content creation (scripting, coordination)

Organization & Systems

• Keep Google Drive, files, and SOPs tidy and easy to access

• Support internal communications via Slack and project updates

Qualifications & Skills:

• Fluent in spoken and written English (U.S. style/tone)

• Strong writing skills for captions, newsletters, and blog posts

• Proficiency with Google Drive (Docs, Sheets, Slides)

• Experience using scheduling tools like Later, Buffer, Planoly

• Email marketing: familiar with Mailchimp, Klaviyo, or similar

• Canva proficiency for visuals; bonus if you know CapCut or video tools

• Familiar with Squarespace or light CMS edits

• Bonus: Experience running Meta or Google Ads campaigns

• Solid attention to detail and ability to juggle multiple projects

• Enthusiasm for food, hospitality, and modern digital marketing trends

• Experience using ChatGPT for ideation, drafts, or outlines is a plus

Work Setup:

• Full-time role | Monday to Friday

• Working hours: 9 AM 5 PM CST

• Remote (LATAM only)

• Tools youll use:
  Google Workspace, Canva, Mailchimp, Klaviyo, Later, Meta Ads Manager, Google Ads, Squarespace, Slack, ChatGPT

About Purple:

At Purple, we connect exceptional LATAM talent with U.S. companies through strategic outsourcing solutions that deliver results with integrity and excellence. Our mission is to help businesses scale without compromising on quality, while creating meaningful opportunities across borders.

Explore our culture and team:
Website: gowithpurple.com
LinkedIn: Purple Hiring
Instagram: @purplehiring
Facebook: Purple Hiring on Facebook
TikTok: @purple.hiring

Ready to grow alongside a creative, mission-driven agency? Apply now.