Job Openings Brand Manager

About the job Brand Manager

We are seeking an experienced Brand Manager to lead the development, launch, and ongoing management of a luxury mens fashion brand franchise. The role requires a strategic and hands-on professional with proven experience in brand launch, tenant leasing, store construction, and coordination with international principals.

The Brand Manager will be responsible for overseeing the end-to-end process of bringing the brand to market, including retail expansion, operational setup, and ensuring brand standards are maintained across all stores.

Key Responsibilities

Brand Launch & Market Entry

  • Lead the end-to-end launch of the luxury brand franchise in the local market.

  • Develop and execute brand positioning, market entry, and growth strategies aligned with the principal brand guidelines.

  • Coordinate with the international principal/brand headquarters to ensure full compliance with brand standards.

Retail Expansion & Tenant Leasing

  • Identify and secure prime retail locations in luxury malls and shopping districts.

  • Manage tenant lease negotiations and agreements with mall developers and landlords.

  • Work closely with mall management on store placement, marketing partnerships, and opening requirements.

Store Development & Construction

  • Oversee the store development process from concept to opening, including:

    • Site evaluation and approval

    • Design coordination with principal architects/design teams

    • Construction and fit-out management

  • Coordinate with contractors, project managers, and mall engineering teams to ensure timely and brand-compliant store openings.

Brand & Operations Management

  • Ensure consistent luxury brand standards in merchandising, store presentation, and customer experience.

  • Develop sales strategies, promotions, and marketing initiatives aligned with the global brand direction.

  • Manage inventory planning, merchandising coordination, and seasonal launches.

Principal & Stakeholder Management

  • Serve as the primary liaison with the international principal for approvals, reporting, and strategic planning.

  • Prepare brand performance reports, forecasts, and business reviews.

  • Coordinate with internal departments including finance, marketing, operations, and logistics.

Team Leadership

  • Recruit, train, and oversee retail management teams for new and existing stores.

  • Ensure teams understand and deliver the luxury brand experience.

Qualifications

  • Bachelors degree in Business Administration, Marketing, Fashion Management, or a related field.

  • 5–10 years of experience in brand management, preferably within luxury or premium fashion retail.

  • Proven experience in launching and opening retail stores for international brands.

  • Strong experience in tenant leasing, retail site acquisition, and mall negotiations.

  • Demonstrated experience managing store construction and retail fit-outs.

  • Experience working with international principals or brand headquarters.

  • Strong project management, negotiation, and leadership skills.

Preferred Experience

  • Background in luxury mens fashion or lifestyle brands.

  • Experience with multi-store retail expansion.

  • Established relationships with luxury mall operators and developers.

Key Competencies

  • Strategic brand development

  • Retail expansion and site acquisition

  • Project management (store construction and openings)

  • Luxury brand standards and visual merchandising

  • Stakeholder and international partner management

  • Leadership and team development



Or refer someone