Communications Specialist

Service Communications Specialist

Role Overview

You'll be part of the global Marketing Operations team, responsible for creating and sending HTML-based email alerts and updates to customers and partners. The role demands precision, speed, and technical know-how in a fast-paced environment.

Main Responsibilities

1. Email Campaign Execution (60%)

• Build and send service-related emails using Marketo Engage
• Ensure emails look good across devices and meet brand/compliance standards
• Segment audiences and deploy urgent alerts accurately

2. Technical Implementation (15%)

• Use dynamic content and personalization in emails
• Fix HTML issues and work with data teams to integrate content
• Analyze and clean audience data using Excel

3. Cross-Functional Collaboration (15%)

• Coordinate with marketing, communications, and operations teams
• Work with writers and stakeholders to ensure message clarity
• Join meetings with U.S.-based colleagues

4. Process & Documentation (10%)

• Follow workflows and approval processes
• Keep campaign documentation organized
• Suggest improvements and ensure compliance with email regulations

Must-Have Qualifications

• 2–3 years of Marketo Engage experience
• Background in B2B tech/SaaS/cloud services
• Strong HTML/CSS skills for responsive email design
• Proficiency in Excel for data analysis
• Excellent attention to detail and communication skills
• Comfortable working U.S. hours and under pressure

Preferred Skills

• Marketo Certification (MCE or Associate)
• Experience with APIs, scripting, Salesforce CRM
• Knowledge of email accessibility standards (WCAG)
• Familiarity with MSPs or IT service communications

Work Environment

• Fast-paced, deadline-driven
• May require on-call availability during critical events