Service Communications Specialist

Role Summary

The Service Communications Specialist is responsible for executing service-related email campaigns and alerts for customers and partners. This role requires strong technical skills, attention to detail, and the ability to work in a fast-paced, deadline-driven environment.

Key Responsibilities

Email Campaign Execution

• Build and deploy HTML-based emails using Marketo Engage.
• Ensure responsive design and compliance with brand standards.
• Segment audiences and send urgent alerts accurately.

Technical Implementation

• Apply dynamic content and personalization.
• Troubleshoot HTML/CSS issues and integrate data.
• Analyze and clean audience lists using Excel.

Cross-Functional Collaboration

• Coordinate with marketing, communications, and operations teams.
• Work with writers and stakeholders for message clarity.
• Participate in meetings with U.S.-based colleagues.

Process & Documentation

• Maintain campaign documentation and follow approval workflows.
• Suggest process improvements and ensure compliance with email regulations.

Qualifications:
Must-Have

• 2-3 years of experience with Marketo Engage.
• Background in B2B tech/SaaS/cloud services.
• Strong HTML/CSS skills for responsive email design.
• Proficiency in Excel for data analysis.
• Ability to work U.S. hours under pressure.

Preferred

• Marketo Certification (MCE or Associate).
• Experience with APIs, scripting, Salesforce CRM.
• Knowledge of WCAG email accessibility standards.
• Familiarity with MSP or IT service communications.