Marketing & Media Buying Lead

Marketing & Media Buying Lead

At BlackScale Media:

We empower companies in high-risk niches by enhancing their digital marketing capabilities through a cutting-edge automation platform and a dedicated team of specialized experts. Our work is integral to their success, driving results that elevate these companies to new heights.

We are seeking a results-driven Marketing Lead with extensive hands-on media buying experience to spearhead our marketing efforts and accelerate growth for our SaaS platform specializing in advertising solutions for high-risk niches, such as Crypto, iGaming, Dating, and Nutra.

About the Role:

This is a strategic leadership role that combines expertise in Facebook media buying with a broader focus on marketing strategy, user acquisition, and revenue growth. If you are passionate about driving measurable results and thrive in a fast-paced environment, we want to hear from you.

This isn't just about media buying. You will play a pivotal role in creating, optimizing, and managing ad campaigns while training and coaching customers to help them succeed in their businesses. From designing high-performing campaigns to delivering one-on-one coaching sessions, you'll ensure that our clients excel in navigating the complexities of digital advertising.

Key Responsibilities:

Growth Strategy & Leadership:

• Develop comprehensive growth strategies to increase brand awareness, acquire new users, and drive customer retention.
• Lead multi-channel campaigns with a primary focus on Facebook advertising, while leveraging additional channels like email marketing, SEO, and content marketing.
• Implement innovative growth hacking techniques to identify and capitalize on untapped opportunities.
• Conduct in-depth market research to understand target audiences and industry trends.
• Monitor key performance indicators (KPIs) to evaluate campaign effectiveness and identify areas for improvement.
• Utilize analytics tools to assess user behavior, optimize customer journeys, and inform product marketing strategies.
• Build and lead a high-performing marketing team, providing mentorship and ensuring alignment with company growth objectives.

Media Buying Mastery:

• Develop and manage paid advertising campaigns primarily on Facebook, utilizing advanced targeting and retargeting strategies.
• Optimize ad spending to maximize ROI, focusing on audience segmentation, creative testing, and bid strategies.
• Conduct A/B testing to identify high-performing creatives, copy, and audience segments.
• Set up and manage custom and Lookalike Audiences, retargeting efforts, and conversion campaigns.
• Analyze and report on Facebook campaign performance, using data to refine and scale strategies.
• Create engaging ad creatives, including compelling copy, imagery, and video.

Coaching & Training Expertise:

• Provide one-on-one coaching sessions, guiding customers to overcome challenges and enhance campaign outcomes.
• Design and deliver training programs on media buying strategies, advanced tools, and best practices.
• Create up-to-date instructional materials, presentations, and workshops to help customers execute successful campaigns.
• Teach customers techniques to improve ad budgets, performance, and KPIs through data-driven decision-making.

Campaign Creation & Optimization:

• Monitor daily performance metrics and adjust strategies to maintain or exceed KPIs, such as Cost Per Lead (CPL).
• Run A/B tests to refine creatives, targeting, and landing pages.
• Enhance Conversion Rate Optimization (CRO) by optimizing funnels and continually testing ad variables.
• Compile and analyze campaign data to provide actionable recommendations for improvement.

Collaboration & Communication:

• Communicate effectively with team members via Slack and Google Workspace to ensure smooth coordination.
• Participate in company meetings, including team huddles, leadership discussions, and training sessions.
• Share feedback and ideas to improve services, lead generation processes, and training programs.

Innovation & Industry Knowledge:

• Stay updated on the latest trends in digital marketing, especially in high-risk niches like Crypto, iGaming, Nutra, and Dating.
• Explore innovative tools and methods to enhance campaign efficiency and customer success.
• Familiarize yourself with and adhere to BlackScale Media's Code of Engagement and Ethics.

What We Expect from You:

• At least 5 years of professional experience in media buying, with expertise across multiple platforms, especially Facebook and Instagram.
• Familiarity with funnels and tools like GoHighLevel; experience with automation for lead nurturing is a plus.
• Proven ability to manage multiple campaigns and projects in a fast-paced environment.
• Strong organizational skills, attention to detail, and the ability to maintain SOPs and performance reports.
• Excellent coaching and communication skills, with native-level English fluency.
• Adaptability and problem-solving skills to thrive under pressure and deliver results.
• You will have an added advantage if you have:
• Experience working with high-risk niches (Crypto, Nutra, iGaming, etc.).
• Knowledge of affiliate marketing networks and forums.
• Expertise in advanced analytics tools, such as Google Analytics and FBAS (our proprietary platform).

Why Join Us:

At BlackScale Media, you'll be part of a team that values innovation, collaboration, and measurable results. This is your opportunity to make a meaningful impact, both for our clients and the industry. If you're passionate about media buying, coaching, and driving success, we'd love to hear from you.

Apply Now!

Job Type: Full-time

Experience: Facebook Media Buying: 5 years (Required)

Coaching/Training: 2 years (Preferred)

SaaS or Advertising Solutions: 2 years (Preferred)

Language: English (Native-level Preferred)