Digital Marketing Manager, Beauty

Our client is a Malaysian beauty and wellness chain founded in 2014, offering facial treatments, body slimming, hair removal, spa services, and its own skincare products—targeting consumers who want something more advanced than a traditional facial salon, but less clinical than a doctor-led aesthetic clinic. Today, it operates around 15 outlets across Malaysia, with expansion into Singapore.  They are searching for a qualified Digital Marketing Manager to drive digital growth strategy through performance marketing, social media, e-commerce, and online customer acquisition initiatives to strengthen brand awareness, generate leads, and increase outlet sales.

Responsibilities:

• Creating and disseminating content that will improve company's brand awareness, recognition and drive engagement
• Developing multiple format of content for various platforms including website, landing pages, social media for the purposes of increasing impressions and customer requests and conversion
• Community building, reaching the public and target audience through social media and other channels to effectively communicate the company's marketing effort
• Planning monthly social content calendar, promotional calendar, product or treatment fact sheet and marketing activities
• Developing a content strategy that can penetrate different market segments
• Preparing detailed monthly reports of content marketing activities
• Working with third parties or other partners, media, corporate to create collaborative campaigns
• Create campaign landing pages and support for emails, digital ads, on site content, SEO content and website

Requirements:

• Passionate about all things digital and social media
• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent.
• Experience managing social media platform: Facebook, Instagram, Blog, Tiktok, Twitter etc
• Experience with various marketing platforms and social media tools for content delivery
• Understand Facebook analytics, how content is effectively disseminated in this digital world
• Experience in Digital Ads, eg: Google Ads, Facebook Ads
• Knowledge in Google Analytics
• Experience with video editing, Adobe photoshop, Adobe illustrator would be an advantage
• Good copywriting skills
• Required written and spoken English; Mandarin would be an added advantage