Head of Sales (Ralalifood)

The Head of Sales is responsible for leading the companys overall revenue generation strategy driving sales performance, business development, and key account management. This role ensures sustainable growth through a balance of strategic planning, sales execution, and partnership development, aligned with corporate goals and profitability targets.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and implement national and regional sales strategies to achieve company revenue, margin, and market share targets.
• Translate corporate objectives into actionable sales plans, budgets, and KPIs.
• Lead forecasting, pipeline management, and performance tracking using CRM and BI tools.

2. Business Development

• Identify and secure new business opportunities, partnerships, and channels (B2B, B2C, or institutional, as applicable).
• Build strategic relationships with key clients, distributors, and retailers.
• Drive expansion into new markets, product categories, or territories.

3. Commercial Management

• Oversee commercial contracts, pricing strategies, trade terms, and promotional budgets.

• Work closely with Finance to optimize profit margins and ensure commercial sustainability.

• Monitor competitor activities, market trends, and consumer behavior to inform pricing and product strategies.

4. Leadership & Team Development

• Lead, mentor, and manage a high-performing sales and commercial team.

• Set individual and team KPIs; ensure consistent performance reviews and capability development.

• Foster a performance-driven and customer-centric sales culture.

5. Cross-functional Collaboration

• Collaborate with Marketing, Operations, Supply Chain, and Finance to ensure seamless execution of go-to-market plans.
• Support product development and innovation with market insights
• Align demand planning and inventory with sales forecasts.

Qualifications & Requirements

• Bachelors Degree in Business, Marketing, or related field (MBA preferred).

• Minimum 10 years of experience in sales or commercial roles, with at least 5 years in a leadership position.

• Proven track record in achieving and exceeding sales/revenue targets in a relevant industry (e.g., FMCG, B2B distribution, manufacturing, etc.).

• Strong understanding of P&L management, pricing, and channel dynamics.

• Excellent negotiation, communication, and leadership skills.

• Proficiency in CRM and BI tools (e.g., Salesforce, HubSpot, Power BI, Looker, etc.).

• Strategic thinker with analytical and executional agility.