Job Openings Digital Channel Manager

About the job Digital Channel Manager

Rattleberry is partnering with an EdTech firm to help them hire a Digital Channel Manager. Founded in 2022 by three highly experienced industry experts, they are focusing on green and sustainable business training and certification.

As a Digital Channel Manager, you are the product owner for the website. And you are responsible for making sure all the integrations are working smoothly and are optimised for a frictionless user journey.

You will join an experienced and high performing team, and youll be contributing and learning about commercial projects.

This is a full time and hybrid role, with time in the Dublin City Centre office on Tuesday, Wednesday and Thursday.

Roles and Responsibilities:

You will be responsible to optimise the web based experience; from improving website sale conversion to the integration of a range of software products such as Hubspot, Paypal, Stripe, web based examination and certifications products. This is all done to ensure that the customer receives a wonderful user experience while at the same time providing your colleagues and management with the reporting that is required to run an ecommerce business.

  • Website Management (Wordpress experience): Oversee the maintenance and development of the website, ensuring it remains up-to-date, user-friendly, and aligned with brand identity and messaging. Writing clean and functional code on the front and back end where necessary and front end built through appealing visual design.

  • Content Optimization: Optimise website content, including blog posts, landing pages, and other digital assets, for both search engines and user experience.

  • API Integrations: Build API integrations to third party apps such as Wordpress, Thinkific, Accredible, Zapier etc building an online e-commerce infrastructure to meet scale and to ensure smooth customer experience from start to finish.

  • Analytics and Reporting: Monitor website performance and digital marketing efforts using analytics tools, providing regular reports and insights to track progress and make data-driven decisions.

  • A/B Testing: Conduct A/B tests to optimise website performance and conversion rates.

  • Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and enhance overall online visibility.

  • Digital Testing: Testing and fixing bugs and other coding issues and writing technical documentation.

Experience, Skills & Education:

The successful candidates will possess the following:

  • Practical experience completing technical projects and integrating Hubspot, Zapier, and other APIs.

  • An understanding of human centred design and a strong interest in user experience optimisation and user journey improvement.

  • Strong experience in utilising HubSpot and Zapier for email marketing automation and workflow automation.

  • A decent technical understanding of website management and CMS platforms (e.g., WordPress, Drupal). HTML/CSS and be able to direct a junior software developers work.

  • Strong analytical skills, with the ability to interpret data and derive actionable insights for continuous improvement.

  • Excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders.

  • Great attention to detail and curiosity in their professional engagements and work.

  • Creative mindset with the ability to develop innovative solutions and strategies to drive results.

  • Someone keen to work within a startup environment and have the ability to adapt quickly to changes within this dynamic environment.

  • Passion for sustainability and a genuine interest in promoting environmentally responsible practices.

If this sounds like you, please apply or reply and we will get back to you, assuming you are a fit, to discuss the business, team, and role in more detail.