Sales Lead - Professional Beauty

Job Title: Sales Lead
Level: Head of Function
Reporting to: Managing Director / CEO
Location: Dubai, UAE

Role Purpose:

The Sales Lead is responsible for shaping and driving the commercial strategy across the UAE and wider GCC, with a focus on the professional beauty sector (e.g., direct-to-salon, distributors, eCommerce B2B). This role combines sales leadership, route-to-market optimization, and business development, while nurturing the strong client relationships that define the company's reputation. The Sales Lead will play a key role in accelerating growth, deepening market reach, and ensuring a high-performing, client-focused sales culturealigned with values of excellence, innovation, and accountability.

Key Responsibilities:

1. Commercial Strategy & Business Growth

• Define and implement the sales strategy across all brands and territories.
• Develop a route-to-market model, ensuring maximum market penetration, efficiency, and client service.
• Identify and activate whitespace opportunities in high-potential segments (salons, spas, chains, premium outlets).
• Set and monitor commercial targets by brand, channel, and geography to ensure alignment with company growth goals.
• Collaborate with the marketing and education teams to deliver aligned go-to-market strategies that drive sell-in and sell-out.
• Ensure sales plans are responsive to market shifts and competitor activity.

2. Team Leadership & Culture

• Build, lead, and empower a high-performing, target-driven sales team.
• Instill a performance-oriented culture with clear KPIs, ownership, and coaching.
• Implement structured sales planning, client segmentation, and territory management.
• Regularly assess team performance and provide individualized coaching and development plans.
• Develop talent pipelines and succession plans within the team.

3. Business Development & Client Retention

• Set clear expectations around new client acquisition, revenue expansion, and account activation.
• Maintain strategic relationships with key clients and chains, ensuring long-term loyalty and growth.
• Oversee key client proposals, negotiations, and pricing strategies within approved commercial guidelines.
• Ensure high-quality client engagement and support through close collaboration with Customer Service, Education, and Marketing.
• Foster a service-first mindset across the team to uphold the company's reputation for excellence and partnership.
• Introduce structured onboarding for new accounts.

4. Data-Driven Sales Execution & Collaboration

• Monitor and analyze sales performance data, pipeline health, and customer trends to drive proactive actions.
• Own monthly, quarterly, and annual forecasting with Finance and Supply Chain.
• Align closely with cross-functional teams (Education, Marketing, Export) to ensure smooth execution and brand consistency.
• Ensure sales timelines, client launches, and trade activities are coordinated with brand and operational planning.
• Uphold high ethical standards and reinforce company values across the commercial team.
• Leverage CRM tools to monitor performance and client engagement.

Qualifications & Experience:

• Bachelor's degree in business, management, or a related field (MBA preferred).
• 10+ years of sales leadership experience, ideally within professional beauty, FMCG, or similar B2B distribution.
• Experience managing sales operations or distributors across the GCC is a plus.
• Strong understanding of the salon/spa market in the GCC region.
• Proven track record in new business development, team performance management, and route-to-market strategies.

Skills & Behaviors:

• Strategic thinker with strong commercial instincts.
• High ownership, structured and goal-driven.
• Able to energize and empower sales teams while driving accountability.
• Excellent stakeholder engagement with cross-functional teams & external partners.
• Analytical and data-literate with strong communication skills.
• Embodies the company's values:
• Excellence: Striving to exceed expectations.
• Innovation: Driving creativity and progress.
• Diversity: Championing inclusivity and belonging.
• Ethical: Acting with integrity and transparency.
• Accountability: Owning outcomes and leading by example.
• Loyalty: Demonstrating commitment to the business and the team.