Brand Manager

Position title: Brand Manager

Company Overview:

Our client is a leading Automotive company of which the Headquarters is located in Kuwait with a regional presence in the UAE, KSA, and Oman. They are now seeking to recruit an experienced Brand Manager for their branch in Kuwait.

The Brand Manager will develop and implement consistent and integrated marketing and sales strategies to meet established sales or market share targets. He will also plan and direct operations, analyze sales statistics gathered by brand products to determine sales potential, and monitor customer preferences accordingly.

Responsibilities:

• Take brand ownership and build the strategies to align with the company's vision around the brands direction, choices and tactics.
• Translate branding strategies into brand plans, brand positioning and go-to-market campaigns.
• Responsible for achieving sales targets of the brand.
• Implement the sales strategies for business development and increase customer retention rate maximizing customer satisfaction levels.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues, analyze the potential area for improvements and recommend proper actions.
• Devise, measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), competitors pricing survey feedback in conjunction with marketing team.
• Closely observe daily sales performance trend, sales operation process & procedures in order to overcome work barriers leading to performance enhancement and profitability.
• Propose & plan annual budgets for the sales & marketing.
• Ensure customer feedback is collected at various levels in a systematic manner and is given back with speed and accuracy to sales operations and marketing campaigns etc.
• Recommend incentive schemes and ensure implementation of the selected schemes across the network to maintain associates commitment in delivering results.
• Work directly and closely in cross functional teams with all related departments to maximize efficiency of implementing action plans & strategies.
• Mentor the managers and coordinate with L&D regarding training needs to improve skills & development of the sales team.
• Direct sales team, conduct performance evaluations and motivate them to achieve the targets.
• Sustain a dynamic and motivational work environment by developing people and their skills to match the business requirements.

Requirements:

• University degree in Business Administration or Marketing.

• Minimum 10 years in similar position in motors field.
• Demonstrated expertise in marketing and brand management strategies.
• Strong networking and interpersonal skills
• Strong analytical capabilities to interpret data and make data-driven decisions.
• Knowledge of financial principles and budget management.