Brand Strategist

Position Title: Brand Strategist

Department: Marketing

Reports to:

Location: Dubai, UAE

About the Company

A leading homegrown hospitality group with a portfolio of some of the regions most loved casual dining and lifestyle concepts. The company prides itself on storytelling, originality, and delivering memorable guest experiences across its award-winning brands. Creativity, community, and purpose sit at the heart of everything they do from concept design to campaigns that shape how people eat, connect, and live.

Position Purpose

The Brand Strategist is responsible for developing and implementing creative, data-driven strategies that strengthen brand positioning, enhance market presence, and drive emotional connection with audiences. This role bridges creative storytelling and commercial strategy, translating brand vision into actionable campaigns and long-term growth initiatives.

Key Responsibilities

• Brand Positioning & Strategy
• Develop clear brand frameworks, tone of voice, and visual identity guidelines across all brands.
• Identify target audiences and define positioning strategies to enhance brand equity.
• Lead market and consumer insights research to guide brand direction.
• Campaign Development & Planning
• Partner with creative, operations, and marketing teams to design integrated campaigns that align with brand purpose and business goals.
• Ensure consistent storytelling across digital, social, PR, and in-store touchpoints.
• Analyse performance metrics and translate insights into actionable improvements.
• Innovation & Brand Growth
• Support new concept creation and brand refresh initiatives from ideation to launch.
• Benchmark against industry trends and global best practices in hospitality, lifestyle, and F&B.
• Collaboration & Leadership
• Work closely with the Head of Marketing, Creative, and Operations teams to align strategy with commercial outcomes.
• Guide creative direction and ensure execution stays true to brand DNA.
• Community & Cultural Relevance
• Foster connections with partners, influencers, and communities that reinforce the brand ethos.
• Ensure brand activities remain locally relevant yet globally aspirational.

Qualifications & Requirements

• Bachelors degree in Marketing, Communications, Branding, or related field (Masters is a plus).
• 6-8 years experience in brand strategy, preferably in F&B, lifestyle, or hospitality sectors.
• Proven experience developing multi-brand or lifestyle concepts.
• Strong analytical mindset paired with creative storytelling skills.
• Excellent communication, presentation, and project management abilities.
• Deep understanding of regional market dynamics and youth-driven culture in the UAE/GCC.

Personality Fit

A visionary thinker with an eye for detail and a passion for storytelling. You're curious, culturally aware, and thrive in a fast-paced environment where creativity meets strategy.