Head of Marketing

Head of Marketing

Location: Beirut, Lebanon (Hybrid/Remote flexibility)
Seniority: Senior Management
Industry: Technology / Artificial Intelligence / SaaS / Data Analytics

About the Company

A fast-growing technology firm specializing in AI-driven data solutions and business intelligence, empowering organizations across multiple industries to make smarter, faster, and data-backed decisions. The company operates at the intersection of AI, cloud software, and analytics, offering enterprise-level solutions to clients in both the private and public sectors. Their mission is to simplify complex data ecosystems and unlock value through innovation, automation, and scalable technology.

Role Overview

The Head of Marketing will lead the company's global marketing function building, scaling, and executing a high-performance marketing engine that drives demand, enhances brand positioning, and supports enterprise sales growth.
This is a hands-on leadership role for someone who has previously built or significantly scaled a marketing operation within a B2B tech, SaaS, or AI environment.

Key Responsibilities

• Strategy & Leadership
• Define and execute a comprehensive marketing strategy aligned with business and revenue goals.
• Lead, mentor, and grow a small but high-performing marketing team (content, digital, and design).
• Manage marketing budgets and optimize ROI across campaigns and channels.
• Demand Generation
• Drive qualified leads through multi-channel campaigns, including LinkedIn, email, events, partnerships, and ABM.
• Build strong synergy with sales to generate and nurture opportunities in enterprise and government sectors.
• Brand & Positioning
• Strengthen market positioning and storytelling across the MENA and global markets.
• Develop value propositions, messaging, and brand identity that resonate with enterprise and government clients.
• Content & Thought Leadership
• Oversee the creation of impactful content whitepapers, case studies, blog posts, and PR campaigns.
• Position the company as a thought leader in the AI, SaaS, and data analytics space.
• Sales Enablement
• Collaborate with sales leadership to produce case studies, one-pagers, pitch decks, and targeted collateral.
• Ensure marketing materials directly support the enterprise sales cycle and accelerate deal closures.
• Analytics & Reporting
• Track and report on marketing performance metrics and ROI.
• Leverage data to optimize campaign performance and justify marketing spend.

Requirements

• Bachelors degree in Marketing, Communications, or a related field (MBA preferred).
• 8+ years of marketing experience, including 4-5 years in a leadership role.
• Proven success in B2B technology, AI, SaaS, or data analytics environments.
• Experience overseeing both demand generation and brand strategy.
• Demonstrated ability to build or scale a marketing function from the ground up.
• Background in enterprise marketing and sales enablement.
• Agency experience or cross-functional collaboration with agencies is a strong plus.
• Exceptional communication, leadership, and analytical skills.

Core Competencies

• Demand Generation & Pipeline Growth
• Brand & Positioning Strategy
• Sales Enablement & Content Development
• Data-Driven Marketing Optimization
• Cross-Functional Leadership

Expected KPIs

Candidates must demonstrate measurable outcomes such as:

• Marketing Qualified Leads (MQLs) generated per quarter
• % of sales pipeline influenced by marketing (target 3040%)
• Cost per Qualified Lead (CPL) and Cost per Opportunity (CPO)
• Lead-to-Opportunity conversion rates
• Campaign ROI (pipeline vs. spend)
• Sales enablement deliverables (case studies, one-pagers, etc.)