Paid Social Creative Strategist (Meta Ads) - DTC/D2C

Job Expectations:

• Position Type: Experienced - Individual Contributor
• Employment Type: Full-Time; Independent Contractor
• Work Setup & Location: Fully Remote - Philippines
• Work Schedule: Weekdays; Day Shift
• Industry: E-commerce (DTC Health & Wellness)

About the Job:

We are looking for a Meta Ads Creative Strategist to lead the end-to-end creative strategy for Meta advertising campaigns. In this role, you will develop ad concepts and scripts, manage creative testing, coordinate production, and use performance data to scale winning creatives. The ideal candidate is both creative and data-driven, with strong scripting and direct-response skills and the ability to create ads that feel like organic Instagram or TikTok content rather than traditional advertisements, while still driving strong conversions.

Key Responsibilities:

• Develop and manage a creative strategy for 5-10 weekly video ads based on customer pain points and awareness levels.
• Write conversion-focused scripts using direct-response copywriting frameworks such as AIDA and PAS.
• Develop ad concepts and creative angles that feel native to Instagram and TikTok.
• Design and manage systematic creative testing frameworks across hooks, angles, formats, and lengths.
• Analyze campaign performance and identify winning creative patterns and opportunities.
• Monitor CTR, CPM, CPC, CVR, AOV, and other key performance metrics.
• Scale winning creatives and quickly identify underperforming creatives.
• Refresh creatives regularly to manage creative fatigue.
• Coordinate creators in the US and Australia and manage production timelines and deliverables.
• Maintain creative testing documentation, performance reports, and campaign learnings.

Qualifications:

• Bachelor's Degree in Marketing, Information Technology, Business, or a related field.
• 3+ years of experience scaling Meta Ads for DTC e-commerce brands.
• Experience scripting or creating 30+ short-form video ads.
• Strong creative and data-driven approach to developing and optimizing ad campaigns.
• Ability to create ads that feel native to platforms like Instagram and TikTok rather than traditional advertisements, while still driving conversions.
• Strong direct-response copywriting skills with the ability to write compelling, conversion-focused scripts.
• Experience developing and managing systematic creative testing frameworks.
• Proficiency in Meta Ads Manager.
• Experience analyzing CTR, CPM, CPC, CVR, AOV, ROAS, CPA, and other campaign performance metrics.
• Experience using performance data to identify winning creatives, optimize campaigns, and scale results.
• Experience coordinating creators and managing creative production workflows.
• Experience scaling Meta ad spend of $20K+ per month is an advantage.
• Strong documentation skills for creative testing processes and performance learnings.
• Can start immediately, if possible.

-

Only shortlisted candidates will be contacted. Updating or tailoring your CV is highly recommended.