Digital Marketing Manager
Job Description:
Job Summary:
We are looking for a creative and data-driven Digital Marketing Manager to lead our digital marketing efforts. In this role, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and lead generation. You will work closely with cross-functional teams to ensure the success of our digital campaigns and enhance our online presence.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels (e.g., SEO, SEM, email, social media, content marketing).
- Manage and optimize digital campaigns to meet performance goals and KPIs.
- Analyze campaign performance and provide actionable insights and recommendations.
- Collaborate with the content, design, and product teams to create engaging content and ensure brand consistency.
- Stay up to date with the latest digital marketing trends and technologies, and incorporate innovative strategies.
- Manage the digital marketing budget and ensure campaigns are cost-effective.
- Oversee website optimization efforts, including SEO and user experience improvements.
- Measure and report on the performance of digital marketing campaigns, using analytics tools (e.g., Google Analytics, social media analytics).
Qualifications:
- Bachelors degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing or a related role.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in Google Ads, Facebook Ads, email marketing platforms, and other digital marketing tools.
- Excellent written and verbal communication skills.
- Strong analytical skills and ability to use data to drive decision-making.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Why Join Us?
- Collaborative and creative team environment.
- Opportunities for professional growth and development.
- [Add any company-specific perks, like flexible schedules, remote work options, wellness programs, etc.]
Required Skills:
Digital Marketing Marketing