Social Media Marketing Manager

Social Media Marketing Manager

Company: AHK Solutions
Location: Onsite – Gulberg, Lahore
Job Type: Full-Time

Job Overview

AHK Solutions is looking for a highly experienced and strategic Social Media Marketing Specialist with a minimum of five years of proven expertise in developing, executing, and optimizing performance-driven social media strategies. The ideal candidate will possess a strong understanding of both organic and paid media, audience behavior, content positioning, and data analytics to drive measurable business growth across multiple digital platforms.

Job Description:

This role requires a results-oriented professional who can translate business objectives into actionable social media campaigns while maintaining brand consistency and maximizing return on investment.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall marketing and business objectives

• Create, manage, and optimize engaging content across platforms, including posts, reels, carousels, and stories

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok

• Monitor and analyze performance metrics including engagement rate, CTR, conversions, ROAS, and audience growth

• Conduct competitor research and market analysis to identify growth opportunities

• Maintain structured content calendars ensuring timely and consistent publishing

• Collaborate with creative, design, and marketing teams to deliver high-quality campaigns

• Implement A/B testing frameworks and optimize campaigns based on performance insights

• Prepare detailed monthly performance reports with data-driven recommendations

• Stay current with industry trends, algorithm updates, and emerging digital tools

Required Skills & Technical Expertise

• Advanced proficiency in Meta Ads Manager
• Experience with LinkedIn Campaign Manager and TikTok Ads Manager
• Strong understanding of Google Analytics (GA4) and performance tracking
• Experience using social media scheduling and management tools (e.g., Hootsuite, Buffer, Later)
• Strong copywriting and brand communication skills
• Expertise in audience targeting, segmentation, and retargeting strategies
• Experience implementing A/B testing and scaling high-performing campaigns
• Basic understanding of design principles and familiarity with tools such as Canva

Preferred Qualifications

• Demonstrated track record of driving measurable brand growth through social media
• Experience managing monthly advertising budgets of $5,000 or more
• Prior experience in eCommerce, real estate, or service-based industries
• Strong analytical and strategic thinking abilities
• Ability to work independently in a fast-paced environment while meeting deadlines

What We Offer

• Competitive salary package
• Growth opportunities in a fast-growing IT company
• Professional working environment in Gulberg
• Performance-based incentives