Sr. Digital Director - Global Media Agency

Responsibilities

As a Senior Digital Director, you will play a critical role in leading the day-to-day set up and optimization of mobile performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance

You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job

Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social, and video channels for assigned client

Leading digital innovation and thought leadership

Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platforms

Working side by side with the Tactical Planning team to ensure tight coordination of campaign setup, adjustments, and optimization performance is efficient and effective

Working with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients

Implementing Business intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Accountability over clients budgets

Developing strong relationships with clients, global counterpart colleagues

Actively participating and helping to lead the integrated media planning

Setting Budgets, KPI's and Measurement Framework

Delivering credible thought leadership on a Programmatic role in the Marketing ecosystem, providing a multi-year vision of the program, and leading proactive insights on channel opportunities through both short-term and long-term business lenses

Leading communication of Programmatics tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.)

to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders

Ensuring the team manages and efficiently optimizes programs within budget goals, working closely with the Investment lead on budget opportunities

Tracking innovation within the industry, and evaluating and identifying new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Participating in New Business efforts

Qualifications

12+ years experience, including a minimum of 6 years experience managing, mentoring, and nurturing a diverse team in a fast-paced organization with more junior talent

Experience working with large data sets and understanding of methodologies for evaluating data

Technical and strategic understanding of programmatic display buying is required, particularly in paid search and display

Experience working with Ad Technology stacks and programmatic implementation processes

Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)

Strong analytical skills and understanding of e-commerce & retail KPI's

Exceptional analytics skills, and confidence in acting on marketing data and insights

High-level understanding of integrated media planning

General knowledge of direct and brand marketing principles and strategies

Digital certification/degree/seminars

Google Analytics, YouTube, and Facebook campaign setup knowledge - not mandatory, but an important plus

Working knowledge of 3rd party verification tools, including DoubleVerify

Hands-on experience with data visualization tools, including Tableau

Excellent communication skills, ability to distill key ideas for non-digitally centric teams