Account Director - Leading Media Agency - Riyadh, Saudi Arabia

Responsibilities

Responsible for building out campaign flowcharts and detailed media plans (considering target, audience size, available assets, goals, etc.) with reach/frequency analysis to support overarching recommendations

Responsible for overseeing the implementation of campaigns with strategists and media directors across all channels including traditional (TV, Radio, OOH & Print) and digital media (Display, OLV, Streaming Audio, Social, Search, etc.)

Extensive digital media planning knowledge a must

Coordinate and run team planning and performance evaluation meetings

Ensure optimizations are implemented across media types and performance improves week over week

Report out to client and ensure all deliverables and deadlines are met including bi-weekly reports, ads dashboard, executive summary & recaps

Assist with trafficking, trading, reporting, and billing, across all media channels as needed to ensure timeliness and accuracy

Read industry trades and stay updated on omnichannel marketing trends

Participate in vendor meetings; staying up to speed on all developments (new ad formats, targeting capabilities, et al.)

Help grow account scope in the form of additional budget, campaign volume, media types included, etc

Qualifications

8-10 years of media planning and buying experience along with the client services experience

Exceptional verbal/written communication - Arabic will be an advantage.

Strong mathematical and analytical acumen

Proven experience in managing high budgets and revenues and big Clients

Extensive experience in running accounts/client relationship management

Traffic or ad operations experience

Comfortable presenting solutions and upselling to clients