Growth Marketing Manager - B2B SaaS & Tech Co.

Responsibilities

In this role, you will be responsible for working cross-functionally with multiple internal stakeholders to build and deliver product launch campaigns and define strategies for highlighting new Themis functionality

As a SaaS focused Growth Marketing Manager, you will be required to:

Work closely with the CEO, Sales and Product teams to roadmap strategic growth

Drive B2B customer acquisition and retention

Create intimate and lasting relationships with audiences and customers

Lead the digital presence (SEO, PPC, Email and Social etc.)

Take on brand identity, awareness and recognition

Research, write and publish content for blogs, whitepaper, web and more

Develop and deliver end-to-end campaigns

Develop sales and product marketing collateral

Develop and integrate regional marketing strategies (events, digital, PR and more)

Analyze campaigns, consumer trends and the competitive landscape

Influence, educate and prompt senior colleagues on the benefits of marketing

Positioning & Segmentation: Define product positioning with the segmentation of customers and prospects that helps shape the marketing message and further define our ICP

Enablement & Content Creation: Work closely with the sales team to develop and manage resources to position and sell our solutions

Qualifications

Min. 6+ years B2B SaaS/Technology-based marketing experience

Energy, enthusiasm, passion and commercial awareness

Demonstrable ability to create excitement, both internally and externally

Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)

Acquisition and lead generation experience

Self-management and accountability with solid leadership skills

Experience using automation and analytics tools HubSpot, Social, Analytics

Experience within a fast-changing, start-up or similar environments (flexibility)

A positive forward-looking mindset

To be successful in this role, we are looking for someone who will champion:
Customer, Market, & Competitive Analysis: Work closely with thought leaders and cross-functional teams (most notably, sales and product) to understand  customers and competitors better to guide marketing initiatives, sales positioning, and product direction

Excellent Salary + Benefits with progressive & fast paced career growth opportunities. Amazing work culture.