KOL Marketing Associate

Job Overview

The KOL Marketing Associate is responsible for planning, executing, and optimizing influencer (KOL) campaigns to support brand growth across e-commerce and social commerce platforms.

This role focuses on identifying suitable creators, managing relationships, coordinating campaign execution, and analyzing performance to ensure effective outcomes. The position requires strong coordination skills, a good understanding of social media trends, and the ability to work in a fast-paced, data-driven environment.

Key Responsibilities

• Identify, source, and manage relationships with Key Opinion Leaders (KOLs), influencers, and content creators across platforms (e.g., TikTok, Instagram)
• Plan and execute KOL marketing campaigns aligned with client objectives and brand strategies
• Coordinate campaign execution, including briefing, content alignment, timelines, and deliverables
• Negotiate rates, manage contracts, and ensure proper documentation with KOLs
• Monitor campaign performance, including reach, engagement, traffic, conversion, and ROI
• Analyze performance data and provide actionable insights to optimize future campaigns
• Collaborate with internal teams (e.g., Account, Content, Live Production, Media) to ensure integrated campaign delivery
• Stay updated on social media trends, influencer landscape, and emerging content formats
• Maintain and update KOL database, performance tracking, and reporting systems
• Prepare campaign reports and presentations for internal and external stakeholders

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 0–2 years of experience in influencer marketing, social media, digital marketing, or related roles
• Fresh graduates with strong interest and relevant internship experience are welcome

Skills & Competencies

• Strong communication and relationship management skills
• Good negotiation and coordination abilities
• Strong attention to detail and project management skills
• Analytical mindset with the ability to interpret campaign performance data
• Creative thinking with a strong understanding of social media content trends
• Ability to work in a fast-paced and dynamic environment

Technical Skills

• Familiarity with social media platforms (especially TikTok, Instagram)
• Basic understanding of influencer marketing tools and analytics platforms
• Proficiency in Microsoft Excel and PowerPoint

Additional Requirements

• Good English communication skills (reading and writing)
• Strong sense of ownership, responsibility, and adaptability
• Passion for social media, content creation, and digital trends