Sr.PR & Marketing Officer

As a PR & Marketing, you will be responsible for building and growing the personal brands of our MC and live streamers.

You will plan marketing strategies, expand their social presence, create engaging content plans, and secure sponsorships and partnerships to drive both visibility and revenue.

This role is ideal for someone who loves social media trends, storytelling, and turning creators into standout public figures.

What You'll Do

Personal Branding & Strategy

• Develop personalized branding strategies to define each MC's positioning, image, and unique identity

Channel Growth & Social Media

• Manage and grow MC social media channels (TikTok, Facebook, Instagram, etc.)
• Drive follower growth, views, and engagement through data-driven strategies

Content Planning & Production

• Plan content strategies and storyboards with the production team
• Create short-form and promotional content to attract and retain audiences

Sponsorship & Partnerships

• Identify, pitch, and negotiate sponsorships, brand deals, and collaboration opportunities
• Work with brands, agencies, and partners to generate revenue for talents

PR & Marketing Activities

• Manage public image, media exposure, PR campaigns, and events
• Analyze trends and continuously adapt marketing plans to stay relevant and competitive

Qualifications

• Bachelor's degree in Marketing, Advertising, Public Relations, or related fields
• Strong creativity with a deep understanding of social media trends and content formats
• Good negotiation and partnership-building skills
• Solid knowledge of platform algorithms (TikTok, Facebook, YouTube, etc.)
• Basic editing or marketing tools experience is a plus
• Energetic, proactive, and confident communicator
• Passion for creator economy, influencer marketing, or entertainment industry