Job Openings Digital Media Trainer (Ford)

About the job Digital Media Trainer (Ford)

RMA Group is a multi-sector organization with more than 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Job Summary

The Digital Media Trainer keeps the Digital Marketing Team ahead of the curve by researching and delivering up-to-date training on social media trends, tools, and best practices across Facebook, TikTok, YouTube, Instagram, Telegram, and other platforms. This role builds the team's skills in trending formats, cost-effective boosting techniques, hook writing, content planning, video production tips, and mobile (smartphone) editing — directly improving the quality, speed, and cost-efficiency of the team's content output.

Key Responsibilities

  • Trend & Platform Research: Continuously research algorithm changes, emerging formats, and viral trends across Facebook, TikTok, YouTube, Instagram, Telegram, and other relevant platforms.
  • Training Delivery: Design and deliver regular training sessions/workshops for the team on: trending content formats, boosting/ad techniques for maximum effectiveness at lower budgets, hook writing, social media policy compliance, content planning and development, video production tips and techniques, and smartphone-based (mobile) video editing.
  • Training Content Development: Develop simple, practical training materials, guides, cheat sheets, and internal playbooks the team can quickly apply to daily work.
  • Tool & Technique Testing: Test and evaluate new tools, apps, and techniques (editing apps, boosting strategies, trending audio/effects) before rolling them out to the team.
  • Policy Awareness Training: Train the team on each platform's community standards, advertising policies, and copyright rules to help prevent page restrictions and violations.
  • Performance-Based Coaching: Track which trends, hooks, and techniques are driving results and share these insights with the team and Team Leader.
  • One-on-One Coaching: Coach individual team members (Host/Scriptwriter, Videographer/Editor) to improve specific skills based on performance and platform changes.
  • Collaboration with Team Leader: Work closely with the Team Leader to align training priorities with content performance data and business goals.
  • Knowledge Management: Maintain an internal knowledge base/training library that is kept current as platforms and trends evolve.
  • Bachelor's degree in Marketing, Communications, Media, or related field (or equivalent practical experience).
  • 2+ years of experience in social media marketing, content creation, or training/coaching roles.
  • Demonstrated, current knowledge of Facebook, TikTok, YouTube, Instagram, and Telegram trends, algorithms, and advertising tools.
  • Experience creating or delivering training materials, workshops, or coaching sessions (formal or informal).
  • Hands-on experience with smartphone video shooting/editing apps (e.g., CapCut, InShot, or similar).
  • Strong understanding of social media advertising/boosting principles and budget-efficient campaign techniques.
  • Excellent presentation, coaching, and facilitation skills.
  • Strong research skills and genuine passion for staying current on fast-changing social media trends.
  • Ability to translate complex or technical platform changes into simple, actionable guidance for the team.
  • Creative eye for hook writing and short-form content strategy.
  • Practical, hands-on video editing skills via smartphone/mobile apps.
  • Strong understanding of social media policies and copyright considerations.
  • Good interpersonal skills to mentor and motivate team members at different skill levels.
  • Number/frequency of training sessions delivered and team attendance/participation.
  • Measurable improvement in team content performance following training (engagement, reach, cost-per-result).
  • Reduction in policy/copyright-related issues after policy training.
  • Adoption rate of new techniques, tools, or trends introduced to the team.

Requirements & Qualifications

  • Bachelor's degree in Marketing, Communications, Media, or related field (or equivalent practical experience).
  • 2+ years of experience in social media marketing, content creation, or training/coaching roles.
  • Demonstrated, current knowledge of Facebook, TikTok, YouTube, Instagram, and Telegram trends, algorithms, and advertising tools.
  • Experience creating or delivering training materials, workshops, or coaching sessions (formal or informal).
  • Hands-on experience with smartphone video shooting/editing apps (e.g., CapCut, InShot, or similar).
  • Strong understanding of social media advertising/boosting principles and budget-efficient campaign techniques.
  • Excellent presentation, coaching, and facilitation skills.
  • Strong research skills and genuine passion for staying current on fast-changing social media trends.
  • Ability to translate complex or technical platform changes into simple, actionable guidance for the team.
  • Creative eye for hook writing and short-form content strategy.
  • Practical, hands-on video editing skills via smartphone/mobile apps.
  • Strong understanding of social media policies and copyright considerations.
  • Good interpersonal skills to mentor and motivate team members at different skill levels.
  • Number/frequency of training sessions delivered and team attendance/participation.
  • Measurable improvement in team content performance following training (engagement, reach, cost-per-result).
  • Reduction in policy/copyright-related issues after policy training.
  • Adoption rate of new techniques, tools, or trends introduced to the team.

Key Skills & Competencies

  • Excellent presentation, coaching, and facilitation skills.
  • Strong research skills and genuine passion for staying current on fast-changing social media trends.
  • Ability to translate complex or technical platform changes into simple, actionable guidance for the team.
  • Creative eye for hook writing and short-form content strategy.
  • Practical, hands-on video editing skills via smartphone/mobile apps.
  • Strong understanding of social media policies and copyright considerations.
  • Good interpersonal skills to mentor and motivate team members at different skill levels.

Key Performance Indicators (KPIs)

  • Number/frequency of training sessions delivered and team attendance/participation.
  • Measurable improvement in team content performance following training (engagement, reach, cost-per-result).
  • Reduction in policy/copyright-related issues after policy training.
  • Adoption rate of new techniques, tools, or trends introduced to the team.

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