Content & SEO Strategist

Roar Global is a leading platform-specific digital marketing solutions provider that operates across media sales, content production, team augmentation, and digital consultancy. We empower brands to unlock their growth potential on digital platforms.

Through our brands, Roar AdX and 3P Media, we help businesses buy ads on platforms better. We represent global platforms such as Meta, LinkedIn, and Google in emerging markets, providing strategic consultation and support to 5,000+ clients.

Roar Media specialises in creating platform-specific digital content tailored to the distinct formats and winning formulas of each platform. With over a decade of experience, we have worked with 300+ global clients. Roar Apex connects businesses with top-vetted remote marketing and AI talent in Asia.

Our most recent acquisition, Creator Flow is Australia's Largest UGC Marketplace, which connects brands and businesses with top UGC creators.

We have offices in Sri Lanka, Bangladesh, Laos, Brunei, and Singapore, and are proud to be ranked as one of 50 Best Workplaces as well as one of 15 Best Workplaces for Millennials in Sri Lanka by Great Place to Work®.

About Brand Radar

At BrandRadar, we help brands thrive in the age of AI. As platforms like ChatGPT, Gemini, and Perplexity redefine how people discover and trust information, we decode how language models rank, surface, and favour content - empowering leading enterprises to understand and influence their presence across emerging AI ecosystems.

About the Role

We’re looking for a creative and data-driven Content Marketing Specialist to drive end-to-end content development that boosts brand visibility, engagement, and growth. You’ll create compelling, SEO-driven content across blogs, landing pages, and campaigns, collaborating with sales, product, and creative teams to position BrandRadar as a thought leader in the AI and digital space while delivering measurable results.

Key Responsibilities

• Research industry trends, competitor activity, and customer needs to create timely, relevant content that positions us as a thought leader.

• Write SEO-driven and technically accurate content for blogs, landing pages, and resources that both rank and engage.

• Plan and execute content-led marketing campaigns that connect across channels and drive measurable growth.

• Drive end-to-end content development, collaborating with designers, developers, and other third parties to bring ideas to life.

• Support product marketing efforts, including messaging, positioning, and sales enablement materials

• Track content and SEO performance, using insights to continuously refine strategy.

Requirements

• Proven experience in content marketing and SEO for B2B or SaaS brands.

• Strong writing and editing skills, with the ability to explain complex topics clearly.

• Solid understanding of SEO best practices, keyword research, and content optimization.

• Experience managing projects end to end, from strategy to execution.

• Comfortable using analytics tools to track performance and identify opportunities.

• Ability to collaborate across teams and manage external partners or freelancers.

• A proactive, detail-oriented mindset with the ability to work independently in a fast-moving environment.
  
  

Perks

• An attractive remuneration package.

• A dynamic and modern working environment located in the heart of Colombo with an endless supply of tea, coffee, and snacks.

• An open-minded team that hail from different backgrounds. (we don't discriminate on the grounds of ethnicity, religion, gender or sexuality - all are welcome!)

• Monthly team activities, team trips and yearly outbound training trips.