Appointment Setter

Roar Apex matches fast-growing companies with top-tier marketing and engineering professionals from the APAC region.

It is a subsidiary of Roar Global, a global media company that operates across media resales, content production, and building expert marketing teams.

Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore and is proud to be ranked as one of the 50 Best Workplaces as well as one of the 15 Best Workplaces for Millennials in Sri Lanka by Great Place to Work®.

About the Role

We are seeking a proactive and results-driven Appointment Setter to join our team. This role involves conducting outbound outreach via email, phone, and LinkedIn to secure qualified appointments, primarily with U.S.-based prospects in the education or B2B SaaS sectors. You'll be instrumental in managing outreach cadences, maintaining CRM records, and collaborating with sales teams to drive high-impact solutions.

Key Responsibilities

• Conduct outbound prospecting and cold outreach via email, phone, and LinkedIn to generate qualified appointments with U.S.-based prospects.

• Research and identify potential leads, including navigating university org charts and decision-maker mapping.

• Manage daily outreach cadences using CRM, LinkedIn Sales Navigator, and outreach tools (e.g., Lemlist, Apollo).

• Maintain accurate records of outreach activities, lead statuses, and follow-ups in HubSpot CRM.

• Schedule and confirm appointments for sales representatives, ensuring calendar coordination across U.S. and Australian teams.

• Report weekly progress, pipeline metrics, and outreach performance to the Australian reporting team.

• Tailor outreach messaging for different stakeholders (universities, registrars, alumni offices, or SaaS prospects).

• Continuously optimise email deliverability, messaging effectiveness, and outreach sequences to improve conversion rates.

• Stay updated on academic calendars, graduation events, and industry workflows to time outreach effectively.

Requirements

• 2+ years of experience in outbound sales, lead generation, or appointment setting (preferably U.S. market).

• Prior work in education or B2B SaaS strongly preferred.

• Excellent written and verbal communication in American English with a confident phone presence.

• Proven success in cold outreach across email, phone, and LinkedIn with measurable results.

• Bachelor’s degree preferred; certifications in HubSpot CRM, LinkedIn Sales Navigator, or cold outreach are a plus.

• Strong organisational skills with disciplined CRM management and follow-up.

• Self-motivated, persistent, and target-driven with the ability to handle objections.

• Comfortable using HubSpot, LinkedIn Sales Navigator, Gmail/outreach tools, and Google Workspace.

• Bonus: experience working with universities, registrars, alumni offices, or academic calendars.

Perks

• Work from anywhere: This position is fully remote.

• Competitive AED remuneration package.

• Continuous learning opportunities

• International exposure and collaboration with diverse teams.

• An open-minded team that values diversity and inclusivity.

• Health care benefits.

• Yearly learning allowance.

Timezone

• This role requires a 4-hour working overlap in both Eastern Standard Time (EST) and Australian Eastern Standard Time (AEST). Candidates should be prepared to accommodate their schedules accordingly.

Application Process

At Roar Apex, we're selective about our team, aiming for the top 1% of talent in the industry. Our recruitment process is thorough, focusing on excellence and innovation. Only short-listed candidates will be contacted for further consideration. We appreciate the time and effort all applicants put in.

We Are an Equal Opportunity Employer

Roar Global is committed to fostering a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and our hiring decisions are based on merit, qualifications, and business needs. We value diversity and believe it contributes to a more enriching work environment.

If you find this opportunity appealing, please submit your résumé, a portfolio showcasing your relevant work, and information on two professional references. We welcome candidates from all backgrounds and experiences.