Content Strategist

We are looking for a Content Strategist who will be responsible in developing a consistent brand identity for the company and establish our online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services.

RESPONSIBILITIES

• Plan, develop and execute the marketing strategies (online and offline)
• Responsible to research and execute of the calendar of content across all digital channels such as website, social media, email, webinars, ad campaigns etc
• Build a following on key social media channels to engage and foster a community relevant for ROAS Media
• Support in lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)
• Optimize our marketing automation and lead nurturing process through email, content and social channels
• Collaborate with Creative team to brainstorm new and innovative visual communication ideas
• Communicate with internal stakeholders to gather requirements and translate them into content needs

SKILLS AND QUALIFICATIONS

• Preferably 2 - 3 years working experience in digital and content marketing
• A can-do attitude, contributor and not scared of getting your hands dirty
• Ability to brainstorm ideas and see them through to a detailed execution
• Good understanding of digital marketing trends
• Highly creative with excellent communication skills (written and verbal)
• Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)
• Copywriting, content management & storytelling skills