Marketing & Business Development Analyst

Job Description

Our client, a top regional law firm, is seeking a Marketing & Business Development Analyst to join its Marketing Department in New Jersey. This role reports directly to the Chief Marketing & Business Development Officer and partners closely with attorneys, practice groups, and firm leadership to support growth initiatives through market intelligence, analytics, and strategic execution.

Key Responsibilities

• Conduct market research, competitive intelligence, and opportunity analysis to support practice group and industry team strategies.
• Prepare detailed intelligence reports on clients, prospects, industries, and market trends to inform business development efforts.
• Track and report on key legal market, industry, and competitor trends.
• Support marketing and business development initiatives with data-driven insights using internal and external research tools.
• Lead data input and quality control for the firms CRM and experience databases; develop and maintain systematic processes for accurate matter and experience reporting.
• Maintain and enhance experience databases and internal resources to support efficient pitch and proposal development.
• Assist in coordinating and preparing RFP responses, proposals, and presentations aligned with firm positioning and practice priorities.
• Collaborate with marketing team members to refine pitch materials and improve processes for greater efficiency and impact.
• Track, analyze, and report on pitch and proposal outcomes to identify trends and improvement opportunities.
• Develop and update marketing collateral to promote the firm and its practices, ensuring consistency with brand standards.
• Prepare high-quality submissions for legal rankings and awards, coordinating with external PR agencies as needed.
• Work directly with attorneys and practice group leaders to execute business development initiatives.
• Provide proactive recommendations for new business opportunities and targeted outreach strategies based on research and analytics.
• Leverage the firm's CRM system to track relationships, outreach, and engagement activity.
• Provide coverage during peak periods or team absences to ensure continuity and timely delivery.

Qualifications & Requirements

• Bachelor's degree with 3–5 years of experience in marketing, business development, research, or analytics.
• Prior experience in a professional services environment (law firm, accounting, or consulting) REQUIRED.
• Strong organizational, administrative, and interpersonal skills.
• Excellent writing, proofreading, and editing abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Familiarity with Nexl, Foundations, Bloomberg Law, and Dunn & Bradstreet is a plus.
• Willingness to travel between offices on occasion.