Job Title: Commercial Director

Reports to: Managing Director

About Us:

Our Client Outlook Gardens, Outlook Maintenance, and The Plant Collector are leaders in horticulture, landscaping, and plant care services. Collectively, They bring creativity, craftsmanship, and expertise to private, commercial, and public clients. As continue to expand, we are seeking an ambitious and results-driven Commercial Director to drive growth, strengthen our market position, and unlock new opportunities across the group.

Role Overview

The Commercial Director will be responsible for leading all Business Development, Sales, and Marketing activities across the three businesses. This senior leadership role requires a commercially astute individual with a deep understanding of the horticulture, landscaping, and maintenance industries, as well as proven success in driving revenue growth, managing complex sales pipelines, and leading high-performing sales and marketing teams.

Key Responsibilities

• Business Development & Growth
• Define and implement a group-wide commercial strategy to achieve ambitious revenue and profitability targets.
• Identify and secure new business opportunities across landscaping, garden design, plant supply, and maintenance services.
• Build strategic partnerships with developers, contractors, designers, and corporate clients.
• Sales Leadership
• Manage, mentor, and grow the sales team across multiple businesses.
• Oversee the full sales cycle, from lead generation to deal closure, ensuring pipelines are robust and well-managed.
• Set and track sales targets, reporting regularly to the Board.
• Marketing & Brand Development
• Develop and execute marketing strategies that strengthen brand presence and generate high-quality leads.
• Oversee digital marketing, PR, campaigns, and client engagement initiatives.
• Position the businesses as industry leaders through thought leadership, events, and customer success stories.
• Commercial Strategy & Operations
• Analyse market trends, customer insights, and competitor activity to inform strategic decisions.
• Work closely with operational teams to ensure service excellence and client satisfaction.
• Develop pricing, contracts, and proposals that align with market expectations and drive profitability.

Key Requirements

• Proven track record as a Commercial Director, Sales Director, or senior commercial leader within horticulture, landscaping, construction, maintenance, or related industries.
• Demonstrated success in business development, sales pipeline management, and revenue growth.
• Strong leadership skills with experience managing multiple sales teams across different business units.
• Solid grasp of B2B and B2C sales, with the ability to balance short-term wins and long-term strategic growth.
• Excellent stakeholder management and negotiation skills.
• Commercially astute, data-driven, and results-oriented.
• Strategic thinker with hands-on execution capability.

What We Offer

• Opportunity to shape and drive the commercial growth of three leading businesses in a thriving sector.
• Competitive salary + performance-based incentives.
• Supportive and entrepreneurial culture.
• Career-defining role with scope for long-term impact and leadership.