About the job Junior Marketing Manager
Role Overview:
As a Junior Marketing Manager, you'll support our growth strategy by helping to execute multi-channel marketing campaigns, drive inbound traffic, and optimize our digital presence. You'll collaborate with sales, product, and design teams to generate demand and convert leads through data-driven marketing initiatives.
Key Responsibilities:
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Assist in planning and executing B2B marketing campaigns that drive awareness, engagement, and qualified leads.
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Create and manage content across multiple channels including website, blog, email, and social media with a focus on SEO and customer pain points.
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Help manage the marketing tech stack, including tools like HubSpot, Google Analytics, and CRM platforms.
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Collaborate with sales to align lead generation efforts and support account-based marketing initiatives.
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Conduct market, competitor, and audience research to help refine targeting, messaging, and positioning.
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Track KPIs and campaign performance metrics to identify what's working and where we can improve.
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Support lifecycle marketing efforts including email nurturing, onboarding campaigns, and customer retention strategies.
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Assist in organizing webinars, virtual events, or content partnerships with industry influencers.
Skills & Qualifications:
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Bachelor's degree in Marketing, Business, Communications, or a related field.
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1-2 years of marketing experience, preferably in a SaaS or tech environment.
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Familiarity with B2B marketing concepts and customer journey mapping.
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Hands-on experience with marketing tools such as:
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CRM & Marketing Automation: HubSpot, Salesforce, ActiveCampaign, etc.
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Analytics: Google Analytics, Hotjar, etc.
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Content/SEO: SEMrush, Ahrefs, or similar.
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Solid writing and editing skills with an eye for detail.
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Understanding of lead generation funnels and demand generation tactics.
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Bonus: Basic knowledge of HTML, email design, or paid advertising platforms (Google Ads, LinkedIn Ads).
Youll Thrive In This Role If You Are:
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A fast learner who thrives in a dynamic, startup-like environment.
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Passionate about data, marketing trends, and SaaS.
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Curious, proactive, and not afraid to ask questions.
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Comfortable juggling multiple projects and priorities.
What We Offer:
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A collaborative, growth-focused culture
Diverse & Inclusive Workplace