Google Ads Executive

Position: Google Ads Executive

Department: Marketing

Positions Required: 1

Employment Type: Full-Time

Mode of Work: Onsite

Work Days & Timings: Monday - Friday (03:00 PM - 12:00 AM)

Gender Preference: Equal Opportunity for both Genders

Location: Karachi

Role Overview:

We are hiring a Google Ads Executive to manage paid media campaigns across Search, Display, YouTube, and Performance Max (PMAX). The role includes keyword research, bid optimization, conversion tracking, performance analytics, and data-driven decision making to maximize ROAS (Return on Ad Spend) and achieve defined KPIs.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and PMAX
• Conduct keyword research, competitor analysis, and audience targeting
• Optimize campaigns to achieve CPC, CPA, ROAS, and other performance targets
• Track and manage conversions using Google Analytics, Tag Manager, and pixels
• Scale high-performing campaigns and optimize underperforming ones
• Manage campaigns for both B2B and B2C markets with region-specific strategies
• Present weekly and monthly reports with data insights and actionable recommendations
• Communicate performance updates to internal stakeholders
• Stay updated on Google Ads policies, new features, and industry best practice.

Educational Requirements:

• Minimum 1 year of hands-on experience in managing Google Ads campaigns
• Proficiency in Google Analytics
• Strong ability to analyze data and make data-driven decisions
• Understanding of landing page optimization for higher conversion rates

Nice to Have / Preferred:

- Experience with eCommerce or lead-generation campaigns
- Knowledge of remarketing and audience segmentation

Preferred Personality / Soft Skills:
- Analytical and data-driven mindset
- Detail-oriented with a strong focus on campaign performance
- Proactive and focused on continuous learning
- Strong in team coordination and communication

Tools / Software Expertise:

- Google Ads
- Google Analytics
- Google Tag Manager
- Conversion Tracking Pixels
- Campaign Performance Reporting Tools
- Keyword Research Tools

Educational Requirements:
- Bachelors degree in Marketing, Business, IT, or a relevant field (preferred)

Experience Requirements:
- 1 Years of experience in Google Ads campaign management

Compensation:
- Salary Range: PKR 70,000 to 80,000=/