Product Marketing Executive (Ceiling, Wall, Floor and Roof) - Vietnamese Speaker, CBM Vietnam, HCM

Job summary: To lead product marketing strategies for Building Materials across Ceiling, Wall, Floor and Roof applications, covering both imported and locally produced product lines. Translating market and competitor insights into winning go-to-market strategies to defend and grow market share.

Key Responsibilities

1.Product Marketing & Strategy

• Build product positioning, portfolio and go-to-market strategies for Ceiling, Wall, Floor and Roof product groups.
• Develop counter-strategies to defend market share of key product groups against competitors and substitute materials.
• Lead new business development for the Roof category (product roadmap, manufacturing partners, pricing, channel strategy) with Sales, Trade and Production, including OEM.

2.Marketing Budget Planning & Performance

• Propose and plan the annual marketing budget; align campaign calendars and localize marketing assets.
• Own budget performance end-to-end: track utilization, measure campaign ROI, and deliver structured reports to management.

3.Market Intelligence & Customer Insights

• Conduct market understanding and fieldwork on real site; develop Target Audiences insights; monitor competitors (products, pricing, channel moves).
• Track market share, channel performance and product mix by segment; identify new potential channels or niche segments.

4.Go-to-Market & Channel Activation

• Develop and execute product launches, promotions, POSM, shop displays, product sampling, sales tools and training programs.
• Build engagement programs for distributors, retailers, contractors, architects and project stakeholders.
• Set up tracking for every launch and campaign: clear KPIs, sell-in/sell-out data, post-launch reviews and course correction.

Benefits:

• Business trip allowance
• Provide work equipment
• Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance
• Periodic health check-ups and health insurance
• Performance-based bonuses according to job performance evaluation and the company's business results
• Dynamic and international working environment

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of experience in Product/Trade Marketing, Category Management, or Channel Development.
• Having experience in Building Materials / Construction
• Strong analytical and data interpretation skills
• Strategic thinking and commercial mindset
• Deep understanding of channel & customer insights (Distributor/ Retailers/ Contractor/ HO)
• Experience working with overseas principals/regional budget owners and a proven track record in launching new products (NPD/OEM) is an advantage.
• Result-oriented with project management skills
• Advanced problem-solving and presentation skills
• Strong ownership of performance tracking and structured reporting (campaign KPIs, budget ROI)