CRM Marketing Executive (Vietnamese Speaker) - SCG CBM Vietnam, Danang

Key Responsibilities

• Develop and manage CRM & loyalty programs to drive sales growth and customer loyalty.
• Design loyalty programs, including marketing campaigns, point accumulation mechanics, rewards, and sales promotion activities.
• Analyze customer and sales data to conduct customer segmentation, generate insights, and track campaign performance.
• Plan and execute trade marketing initiatives and field activation activities.
• Manage point-of-sale materials (POSM) and ensure consistent brand image at the point of sale.
• Coordinate with Sales, Finance, IT, and external vendors to ensure effective campaign execution.
• Manage customer communication through CRM channels and digital platforms

Qualifications

• Bachelors or Masters degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in a marketing role.
• Experience in the building materials, construction, or cement industry is preferred.
• Strategic thinking with a strong operational excellence mindset.
• Excellent communication skills.
• Able to work in Central Vietnam (Da Nang City)