Product Marketing Executive (Cement + Mortar) - Vietnamese Speaker, CBMV - HCM

Job Summary:

We're looking for a proactive and results-driven Product Marketing Executive to lead product marketing strategies and enhance brand presence at the point of sale in the Building Materials industry.

Key Responsibilities:

Product Marketing & Strategy

• Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets.
• Develop specialized marketing solutions for special projects (work with R&D)
• Develop Cross-selling Strategies and action

Customer Engagement

• Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution.

Brand Visibility

• Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South.

Market Intelligence

• Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services.
• Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment.
• Identify and penetrate new potential sales channels or niche markets for Mortar products.

Performance Analytics

• Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.
• Analyze Cross-selling Effectiveness.
• Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.
• Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 4–8 years of experience in Trade Marketing, Category Management, or Channel Development, prefer in Building Materials, Construction.
• Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.
• Having experience in building materials / construction is an advantage
• Strong communication and coordination skills
• Willingness to travel to dealer networks and market visits
• Good planning and analytical skills

Benefits:

• Performance-based bonuses according to job performance evaluation and the company's business results
• Business trip allowance
• Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance
• Periodic health check-ups and health insurance