GoHighLevel (GHL) Specialist — Automation & Customer Support (Gym Business) — South Africa

Build and run the GHL systems that turn leads into members and keep members coming back — and be the go-to support for the gym team using them.

About the Role

Seamless Assist places AI-fluent virtual assistants with growing businesses and builds the automation systems they run. We are hiring a GoHighLevel Specialist on behalf of our client, a US-based gym business. This is a fully remote role open to candidates based in South Africa.

The gym runs its lead follow-up, trial bookings, member communication, and retention campaigns through GoHighLevel. This hire owns that platform end to end — building the automations that drive memberships and supporting the owner and front-desk team who use it every day.

Culture: owner-led, fast-moving fitness business. Clear ownership, proactive communication, and steady improvement over perfection.

Role Details

• Industry: Health & Fitness — Gym
• Reports to: Gym Owner
• Type: Full-time · 40 hours/week
• Hours: US Eastern Time (EST) business hours
• Rate: TBD
• Location: Remote — South Africa
• Tools: GoHighLevel (GHL), Zapier / Make / n8n, gym management software (e.g., Mindbody, ABC Glofox, PushPress, Zen Planner), Claude, ChatGPT, Gemini, Google Workspace

Role Overview

Every lead, trial, and member touchpoint at the gym runs through GoHighLevel. The GHL Specialist will design and maintain those systems — from the first ad inquiry to the membership renewal — and provide responsive, first-line support to the gym owner and staff.

This is a hands-on role for someone who can move between building and supporting in the same day: fixing a broken trial-booking workflow in the morning, walking the front desk through the pipeline after lunch, and documenting both so it doesn't happen twice. The right person treats every support request as a signal of what to systematize next.

Key Responsibilities

GHL Automation & Build

• Build and maintain lead nurture workflows — speed-to-lead SMS/email, trial class and intro session booking, and follow-up for leads who don't book
• Automate the member journey — class and appointment reminders, no-show follow-up, new-member onboarding, and milestone check-ins
• Run retention and reactivation campaigns — lapsed and frozen members, expiring memberships, failed payments, and win-back offers
• Set up and manage pipelines, calendars, forms, surveys, landing pages/funnels, custom fields, and tags
• Build and send email and SMS campaigns — promotions, challenges, events, and monthly member newsletters
• Automate review requests and referral campaigns to grow the gym's reputation
• Integrate GHL with the gym's management software, payment tools, and ad lead sources (Facebook/Instagram lead forms) via native integrations, Zapier, Make, n8n, or webhooks

Customer Support

• Serve as first-line GHL support for the gym owner and front-desk/sales staff
• Manage and respond to member and lead inquiries in the GHL Conversations inbox (SMS, email, social DMs) within agreed response times
• Troubleshoot issues: broken workflows, failed sends, calendar sync errors, A2P/10DLC and email deliverability problems, integration failures
• Train gym staff on using GHL — pipelines, conversations, booking, and reporting — through live walkthroughs and short recorded videos
• Escalate billing, platform-level bugs, or out-of-scope requests to the gym owner with a clear summary

Reporting, Documentation & Improvement

• Build dashboards that track leads, trial bookings, show rates, conversions to membership, and retention
• Write SOPs and how-to guides for every recurring build and support issue
• Audit the account for broken, duplicate, or unused workflows and recommend clean-up
• Track recurring issues and propose automations or fixes that remove them at the source
• Use AI tools to speed up campaign copy, troubleshooting, and documentation

Who Will Succeed

"Builds it right, explains it simply, and fixes the root cause — not just the ticket."

• Has built real GHL automations for live businesses — ideally gyms, studios, or other membership businesses
• Understands how a gym makes money: leads, trials, memberships, retention
• Patient and clear with busy, non-technical owners and staff — explains a workflow without jargon
• Systems thinker who documents as they go and hates fixing the same problem twice
• Takes initiative — spots what is broken or missing and raises it before the owner does

Experience & Skills

Required

• GHL expertise: 2+ years of hands-on GoHighLevel experience building workflows, pipelines, funnels, and campaigns for live businesses
• Customer support: 1+ year providing customer or technical support (tickets, live chat, calls, or client success)
• Integrations: Working knowledge of Zapier, Make, n8n, or webhooks to connect GHL with other tools
• AI fluency: Actively uses AI tools (Claude, ChatGPT, Gemini) to build, write, and troubleshoot faster — specific tools and use cases confirmed at screening
• Time zone compatibility: Able to work US Eastern Time (EST) business hours from South Africa
• Strong communication: Exceptional written and spoken English — clear, friendly, and concise with owners, staff, and members; assessed at screening
• Deliverability: Understanding of email and SMS deliverability, including A2P 10DLC registration
• Remote setup: Reliable high-speed internet and a dedicated workspace

Preferred

• Experience with gyms, fitness studios, or other membership-based businesses
• Experience with gym management software (Mindbody, ABC Glofox, PushPress, Zen Planner, or similar)
• GHL Admin certification
• Familiarity with GHL Conversation AI / AI Employee features
• Experience running Facebook/Instagram lead-gen campaigns into GHL