Bilingual OTT Content & Campaign Operations Specialist (Thai/Chinese)

Job brief

Our client is a premium global entertainment provider and streaming platform renowned for its trend-setting variety formats, blockbuster dramas, and community-centric video ecosystems.

The platform is scaling its regional product experience and is looking for a creative, data-sensitive Bilingual Content and Campaign Operations Specialist (Thai/Chinese). The core driver for this role is the fine-tuning of platform presentation and localized campaign delivery. This specialist will serve as the localized brain of the content platform, designing cross-channel content roadmaps, curating user interfaces, and ensuring that global intellectual properties achieve maximum emotional and cultural resonance with the target audience.

Responsibilities

• Content Strategy and Editorial Calendar: Formulate localized social media content roadmaps and calendar cycles in lockstep with corporate brand positioning and regional milestones; design multimedia content concepts to elevate brand equity and user engagement.
• Topic Curation and Copywriting: Lead local topic ideation, creative copywriting, and localized quality audits; react nimbly to breaking entertainment news and cultural trends to boost organic content distribution.
• Platform UI & Recommendations Curation: Partner with the central platform operations team to optimize app content layout, recommendation carousels, and landing pages based on local viewing habits, maintaining synchronization with global campaigns.
• Campaign Localization and Execution: Drive the local deployment of main platform activations, including interactive feature localization, dedicated event page assets, and user engagement prompts to ensure high conversion and completion rates.
• Project Publicity Coordination: Oversee the localized social media publicity blueprints for premier titles; manage internal and external resources (designers, video editors, KOLs) to deliver high-quality promotional materials that amplify local impact.

Requirements

• Education: Bachelor's degree or above in Media, Marketing, Advertising, Journalism, or New Media fields.
• Professional Experience: 3+ years of progressive experience in content curation, editorial operations, or social media strategy within digital media networks, OTT platforms, or the entertainment/showbiz sectors.
• Content Sensitivity: Exceptional copywriting capabilities and sharp intuitive content awareness, with proven success in conceptualizing and drafting high-performing multimedia topics.
• Market Insight: Comprehensive understanding of the local entertainment space, influencer landscape, and consumer behavior regarding long-form video consumption.
• Language and Collaboration: Complete professional fluency in both Thai and Mandarin Chinese to liaise effectively with headquarters' product and ops groups.
• Project Management: Competent in project coordination and vendor management, with the ability to align multi-stakeholder resources efficiently.