Digital Marketing Lead - Remote

Remote Digital Marketing Lead 12 Months contract

Sigma Inc is currently looking for a Digital Marketing Lead to work remotely.

Duration: Initial 1-year project, potential of conversion to full-time
Hours: 15–29 hours per week or could be more depending on task
Location: Primarily virtual, with some travel possibly
Scope: Own editing execution, manage timelines and schedules, and bring required software/tools; partner closely with Central Marketing

Job Summary:

• This role will focus on enabling Agronomy experts to create impactful video content for grower segments where we are currently underrepresented.
• The position will provide training and best practices for content creation, along with editing video sent in to best meet digital platform strategies.
• Key responsibilities include coordinating digital experiences, improving content through training, managing a content calendar, and video editing.
• This resource will serve as a centralized hub for guidance and support, streamlining the content creation process.

Responsibilities:

• This position is central to modernizing WinField United's go-to-market strategy—creating new digital and local touchpoints, delivering relevant data, and driving growth through innovative training and engagement.
• Content Editing & Execution (50%)
• Creative concepting and development against aligned pillars and social activations outlined within a set plan.
• Edit video content to fit the platform strategies laid out by Central Marketing (i.e. YouTube, SnapChat, etc.)
• Publish/Post approved content across various platforms. Confirm KPIs are in place for measurement.
• Attached searchable metadata to make 'findable' upon search
• Participate in Answer Plot Live events – filming content
• Subject matter expert with editing, familiar with audio, captions, potentially color grading and splicing content into different outputs tailored to target platforms
• Proficient in advanced software and able to provide own software needed to complete work
• Training (25%)
• Provide training on best practices, content improvement & approach
• Provide feedback on improvements for Content creators to make
• Bring new ideas to team on digital learning or engagement
• Share optimization opportunities back to content team and develop ongoing performance narrative to report/train on.
• Own creation of training and standardization platform to cater to a wide range of professionals, both comfortable and uncomfortable with the technology and content needed to relate to target audience
• Project & Timeline Management (15%)
• Partner with regional hubs and national account on planned content – how that aligns with identified big rocks
• Stakeholder alignment (internal and external): content and creative review against business objectives, guidelines, and organized content plan and timelines.
• Digital Experience Coordination (10%)
• Highly skilled with expedited turnaround times during in-season timeframe to ensure relevancy of content
• Service Level Agreement to respond back to content creator within one business day and turn around in-season content in 2 business days
• Spot check and monitor functionality and tracking.
• Measure performance against KPIs and review for real-time optimization opportunities.

Requirements:

• Bachelor's degree in Agriculture, Communications, Media, Marketing or related field.
• Strong editing skills. Ability to plan, execute and obtain digital content from live events.
• Good communication & education skills.
• Creative & adaptable to service many different needs with peaks & trough timing.

Preferred: 2+ years experience in content creation and social media marketing