Job Openings Performance Media Buyer & Creative Strategist (Remote)

About the job Performance Media Buyer & Creative Strategist (Remote)

Performance Media Buyer & Creative Strategist - Remote (Full Time)
Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood

SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.

Role Summary

We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance

Key Responsibilities:

1. Media Buying & Paid Ads Campaign Management

  • Launch and manage all paid media campaigns across Meta (Facebook/Instagram)

  • Plan, launch, and optimize campaigns across TOF, MOF, and BOF

  • Monitor and adjust bids, budgets, targeting, and placements daily

  • Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, ..

  • Optimize for ROAS, CAC, CTR, CPC, and conversions.

2. Ad Creative Strategy & Scripting

  • Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach

  • Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers

  • Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.

  • Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.

  • Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)

  • Develop high converting static ads (60% Reels & 40% Static)

  • Use tools like ChatGPT to ideate, iterate, and optimize creative angles

3. Performance Analysis & Reporting

  • Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency

  • Identify winning creatives and angles, and scale them aggressively

  • Deliver weekly performance insights, creative learnings, and next tests

  • Maintain ad naming conventions, data hygiene, and dashboards

  • Spot winning patterns and double down on high-leverage assets and audiences.

  • Recommend scaling decisions, budget reallocations, and creative refresh strategies.


Requirements

  • 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands

  • Strong experience with Ad creative strategy & testing frameworks

  • Proven ability to hit ROAS/CAC targets with performance-led creatives

  • Strong understanding of ad psychology, funnel strategies, and storytelling

  • Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF

  • Fluent in English and confident writing performance-driven copy

  • Experience working with UGC creators, video editors, or influencer content

  • Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

Why Join Us

  • 100% Remote | Flexible hours | Global team

  • High-autonomy, performance-focused culture

  • Competitive monthly salary

  • Access to AI tools, UGC libraries, and creative testing systems

  • Be part of a purpose-driven startup making an environmental impact

Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.


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