Paid Media Manager

About the Role

You'll plan, launch, optimize, and report on campaigns across channels, ensuring full-funnel success. Your impact is measured by lead quality, conversions, ROAS/CAC, budget pacing, and actionable insights.

Key Responsibilities

Campaign Strategy & Execution

• Build and manage paid campaigns across search, social, display/video, and programmatic channels.
• Plan full-funnel campaigns: audience targeting, creative briefs, tracking, budgets, and setup.
• Maintain campaign hygiene (naming conventions, tracking, QA) and refresh creatives regularly.
• Run structured tests (A/B or multivariate) on creatives, audiences, bids, and landing pages.

Performance Reporting & Analysis

• Deliver weekly/monthly performance summaries with clear next steps.
• Analyze channel and cross-channel data to identify trends, diagnose drops, and prioritize optimizations.
• Forecast outcomes, manage pacing, and flag risks or opportunities early.

Partnership & Collaboration

• Align with founders and sales on ICPs, offers, and campaign goals; advise on budget adjustments based on impact.
• Collaborate with content, creative, and web teams to improve message- market fit and conversion.
• Share learnings and scalable playbooks for consistent campaign performance.

What You'll Bring

• 4+ years of experience managing paid media campaigns (search, social, display, video) with measurable results in B2B and/or B2C.
• Strong English communication and ability to summarize insights clearly for executives.
• Data-driven mindset; proficient with spreadsheets and dashboards.
• Proven ability to optimize for CPL, CPA, ROAS, CAC targets while managing budgets responsibly.
• Familiarity with campaign testing frameworks and landing-page improvement loops.
• Highly organized, reliable, and effective in remote setups with deadlines.

Nice to Have

• Prior experience with US startups or high-growth companies.
• Experience coordinating with sales/CRM for funnel handoffs and feedback loops.
• Familiarity with SEO or lifecycle/retention tactics to complement paid efforts.