Brand Manager - Home Appliances

Responsibilities

• Craft and implement innovative brand initiatives that elevate visibility and support business expansion goals.

• Analyze consumer behavior, competitive landscape, and market dynamics to uncover strategic growth opportunities.

• Maintain a unified brand voice across all communication platforms, ensuring cohesive messaging and identity.

• Drive product launches and promotional efforts by managing end-to-end marketing campaigns, including digital, ATL, and BTL strategies.

• Partner with internal teams and external stakeholders to ensure brand objectives align with sales and promotional plans.

Requirements

• A recognized qualification or degree in Marketing, Business, or 

  related discipline.
• 2 or 3 years of hands-on experience in branding, marketing, or a similar function.

• Proven ability to deliver impactful marketing strategies and measurable outcomes.

• Familiarity with digital platforms, research tools, and campaign performance analytics.

• Strong interpersonal, problem-solving, and communication skills, with a keen eye for market trends and consumer engagement.