Executive/Senior Executive - Digital Marketing

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, drive traffic and generate leads for our products.
• Plan and execute digital campaigns across various platforms such as social media, search engines, and email marketing.
• Monitor and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize results.
• Create engaging and relevant content for social media platforms and manage the company's social media presence.
• Monitor and respond to online reviews and engage with customers on social media to maintain a positive brand image.
• Conduct market research and competitor analysis to identify opportunities for growth and improvement in our digital marketing efforts.

Requirements

• Bachelor's degree in Digital Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably in the FMCG industry.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of digital marketing channels and tools such as SEO, SEM, social media, and email marketing.
• Excellent analytical skills and the ability to use data to drive decision-making.
• Experience in managing and maintaining websites and social media platforms.