Performance Marketer

We are Hiring

Performance Marketer

Explore your next career move with one of our leading client companies in the market.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Search, Reddit, Meta (Facebook & Instagram), and LinkedIn.

• Leverage Google Analytics (GA4) to analyze user behavior, build custom reports, and measure campaign effectiveness.

• Set up and manage conversion tracking using Google Tag Manager and other analytics tools.

• Run A/B tests on ad creatives, landing pages, and audience segments to improve results.

• Interpret performance metrics (ROI, CTR, CPA, CPC, etc.) and make data-driven strategic decisions.

• Create compelling ad copy and work with designers to develop high-performing campaign assets.

• Stay updated on platform updates, trends, and algorithm changes, adjusting strategies accordingly.

• Prepare detailed performance reports and present insights with clear recommendations.

Requirements

• Availability to work USA hours: 3:00 PM 12:00 AM (Sri Lanka Time - Hybrid).

• 2- 4 years of proven experience in paid advertising and performance marketing.

• Advanced expertise in Google Analytics (GA4), including tracking setup and behavior analysis.

• Demonstrated success managing campaigns on Google, Meta, LinkedIn, and Reddit.

• Strong understanding of conversion tracking, Google Tag Manager, and A/B testing.

• Highly data-driven, with strong analytical skills to interpret complex metrics.

• Excellent communication skills, especially in presenting insights and optimization strategies.

• Strong organizational skills with the ability to manage multiple campaigns and meet deadlines; certifications (Google Ads, GA4, etc.) are highly desirable.