Sales and Marketing Manager

SALES & MARKETING MANAGER

REPORTS TO: RESORT MANAGER / COMPANY DIRECTOR

BRIEF OVERVIEW This opportunity exists for a self-motivated marketing & sales

professional to join a purpose-driven, on-site team in Yallingup.

Reporting to both the Company Director and the Resort Manager,

the role supports the planning, coordination, and execution of

marketing and sales strategies aligned with the resorts strategic

priorities and brand reputation. This is a full-time position working

5 days per week.

KEY RELATIONSHIPS EXTERNAL

Digital Consultant

Business Development Manager (Leisure)

Media

Graphic Designer

Web Developer

Copywriter

Sponsor Partners

Other Suppliers (e.g. printer, sign writers)

INTERNAL

Resort Manager

Company Director

Business Development Manager - Groups & Conferences

Guest Relations Team

Quality Assurance Manager

RESPONSIBILITIES

GENERAL

Champion the SBR and Small Luxury Hotels of the World

brands, ensuring all content adheres to SBR brand guidelines

Develop and implement a strategic Marketing and

Communications Plan

Determine appropriate strategies and tools for key message

distribution to external stakeholders

Prepare regular performance and campaign reporting using

analytics tools

Design and produce marketing materials, both physical and

digital, in collaboration with external providers

Stay abreast of industry trends and evolving marketing

practices

Assist in developing and managing sponsorships and

partnerships to establish strong community engagement and

ensure fulfilment of all obligations

Support the Reservations and Guest Services teams as needed,

including phone calls, guest reservations, check-in/check-out

SALES MANAGEMENT

Assist the Resort Manager in leading and managing the resort's

sales strategy across leisure, corporate, group, and events

markets

POSITION DESCRIPTION

Identify new sales opportunities and develop targeted

initiatives to drive occupancy and revenue

Build and maintain strong relationships with key industry

partners, travel agents, corporate clients, and event planners

Collaborate with the Business Development Managers to

pursue new business and convert sales leads

Coordinate familiarisation trips, sales events, and client

engagement activities

Monitor competitor activity and market trends to adjust sales

tactics accordingly

Prepare and deliver regular sales reports, forecasts, and

performance reviews

Contribute to the development and implementation of

dynamic pricing and revenue strategies in collaboration with

the resort manager

Ensure all sales activities align with broader marketing

strategies and brand standards

CAMPAIGN MANAGEMENT

Develop and implement targeted campaigns in collaboration

with external suppliers

Maintain campaign schedules aligned with resort objectives;

ensure integration, measurability, and alignment with

campaign goals

Evolve and assess the guest journey, nurturing relationships

with prospects

Track and measure ROI of campaigns, adjusting tactics based

on results

Develop and manage eDM campaigns via RMS including

content, messaging, segmentation, and landing pages

CONTENT CURATION

Content Strategy & Development

Develop compelling content to engage target audiences, drive

brand awareness, and encourage interaction

Execute a content strategy aligned with resort objectives and

brand standards

Implement and maintain an editorial calendar across platforms

Editorial & Multimedia

Ensure all content meets high editorial standards and

consistent brand voice

Oversee creation of SEO-driven content

Lead on-site photoshoots and video production, ensuring

brand compliance and stakeholder approvals

Create and manage relevant blogs, articles, and itineraries

WEBSITE

Maintain up-to-date and accurate website content

Maintaining and monitoring the API interface between RMS

and SBR website

Manage and enhance website performance and user

experience

Monitor metrics and analyze trends to ensure website

optimization

Create, manage, and optimize landing pages for campaign

support

Ensure compliance with all applicable marketing laws and

regulations

SOCIAL MEDIA

Champion SBRs social channels, including Instagram,

Facebook, LinkedIn, and others

Collaborate with digital consultants to align content with

resort goals

Initiate innovative techniques to boost engagement, visibility,

and reach

Analyse performance data and adjust activities accordingly

Maintain and manage guest databases and email

communications

Coordinate influencer and brand ambassador visits and

partnerships

HEALTH, SAFETY & COMPLIANCE

Comply with Quality, Health and Safety requirements, laws,

and company procedures

Follow safe work practices and use PPE where appropriate

Take reasonable care for personal health and safety and that

of others

Report hazards and injuries promptly to relevant personnel

Be part of the WHS committee /Quality training and audits as

required

PERSONAL SPECIFICATION

Tertiary qualifications in marketing, communications, or

equivalent experience

Minimum 5 years in a similar marketing and sales role

Proficiency in digital marketing, website, and social media

engagement

Proven track record in developing and implementing strategic

marketing and sales plans

Understanding of media relations and public relations

practices

Ability to work independently and as part of a team

Strong writing and storytelling abilities

Experience in creating compelling copy and visuals

Demonstrated ability to drive results and take initiative

Experience with website analytics (e.g. Google Analytics,

WordPress)

Proficiency in design tools (e.g. Canva, InDesign)

Understanding of resort guest motivations and needs

Familiarity with luxury hospitality/tourism marketing